Matchmaking - Luxembourg

Luxembourg

Highlights

Revenue in the Matchmaking market is projected to reach US$794.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.40%, resulting in a projected market volume of US$851.30k by 2029.
In the Matchmaking market, the number of users is expected to amount to 8.2k users by 2029.
User penetration will be 1.2% in 2024 and is expected to hit 1.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$103.30.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating has been gaining popularity in Luxembourg in recent years, with an increasing number of individuals opting for this type of relationship.

Customer preferences: In Luxembourg, customer preferences in the casual dating market are driven by the desire for freedom, flexibility, and the opportunity to explore new connections without the commitment of a traditional relationship. This trend is not unique to Luxembourg, as it is seen in many other countries worldwide. People are increasingly valuing their independence and are seeking relationships that offer more casual and non-committal experiences.

Trends in the market: One of the key trends in the casual dating market in Luxembourg is the rise of online platforms and mobile applications that cater specifically to this niche. These platforms provide a convenient and discreet way for individuals to connect with like-minded people who are also interested in casual dating. The ease of use and wide user base of these platforms have contributed to their popularity and growth in the market. Another trend in the market is the increasing acceptance and normalization of casual dating in society. As societal attitudes towards relationships continue to evolve, casual dating is becoming more socially acceptable and less stigmatized. This cultural shift has further fueled the growth of the casual dating market in Luxembourg, as more individuals feel comfortable exploring this type of relationship.

Local special circumstances: Luxembourg's small population and close-knit community may have an impact on the casual dating market. With a smaller pool of potential partners, individuals may be more inclined to explore casual dating as a way to meet new people and expand their social circles. Additionally, the multicultural nature of Luxembourg, with a large expatriate population, may contribute to the popularity of casual dating as a means of connecting with people from different backgrounds and cultures.

Underlying macroeconomic factors: The strong economy and high standard of living in Luxembourg may also play a role in the development of the casual dating market. With a prosperous economy, individuals have more disposable income and leisure time to invest in social activities, including casual dating. Additionally, the high level of education and international exposure in Luxembourg may contribute to a more open-minded and progressive attitude towards relationships, including casual dating. In conclusion, the casual dating market in Luxembourg is experiencing growth and development due to changing customer preferences, the rise of online platforms, increasing acceptance in society, local special circumstances, and underlying macroeconomic factors. As these trends continue to evolve, it is likely that the casual dating market in Luxembourg will continue to expand and adapt to meet the needs and desires of individuals seeking non-committal relationships.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.