Matchmaking - Kyrgyzstan

Kyrgyzstan

Highlights

Revenue in the Matchmaking market is projected to reach US$639.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.38%, resulting in a projected market volume of US$627.40k by 2029.
In the Matchmaking market, the number of users is expected to amount to 36.9k users by 2029.
User penetration will be 0.5% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$18.24.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Kyrgyzstan is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This trend can be attributed to changing societal norms and an increasing emphasis on personal freedom and individuality. Customers are seeking casual dating experiences that allow them to explore their own desires and preferences without the pressure of a serious commitment. This preference for casual dating is not unique to Kyrgyzstan, but is a global trend that is gaining traction in the country.

Trends in the market: One of the key trends in the Casual Dating market in Kyrgyzstan is the rise of online dating platforms and mobile applications. These platforms provide a convenient and accessible way for individuals to connect with potential partners. The ease of use and wide range of options available on these platforms have made them increasingly popular among young adults in Kyrgyzstan. Additionally, the anonymity and discretion offered by online dating platforms have also contributed to their success in the country. Another trend in the market is the increasing acceptance and openness towards casual relationships. Traditionally, Kyrgyzstan has been a conservative society with strong emphasis on family values and traditional relationships. However, there has been a gradual shift in societal attitudes, with more individuals embracing casual dating as a valid and acceptable way to meet new people and explore romantic connections. This changing mindset is reflected in the growing number of casual dating platforms and events in the country.

Local special circumstances: Kyrgyzstan is a country with a relatively young population, with a significant proportion of the population being under the age of 30. This demographic factor contributes to the growth of the Casual Dating market, as young adults are more likely to engage in casual dating and explore different relationship options. Additionally, the urbanization and increasing connectivity in the country have also played a role in the development of the market. As more people move to cities and have access to the internet, the opportunities for casual dating have expanded.

Underlying macroeconomic factors: The growth of the Casual Dating market in Kyrgyzstan can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. This has created a consumer base that is willing and able to spend on leisure activities, including casual dating. The growth of the tourism industry in Kyrgyzstan has also contributed to the development of the Casual Dating market, as tourists and expatriates seek casual dating experiences during their stay in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.