Matchmaking - Jamaica

Jamaica

Highlights

Revenue in the Matchmaking market is projected to reach US$436.80k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -2.12%, resulting in a projected market volume of US$392.40k by 2029.
In the Matchmaking market, the number of users is expected to amount to 18.2k users by 2029.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$24.94.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Jamaica has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Jamaican customers have shown a growing interest in casual dating, seeking relationships that are less committed and more focused on fun and companionship. This shift in preferences can be attributed to several factors, including changing societal norms and an increasing emphasis on personal freedom and individualism. Additionally, the rise of social media and dating apps has made it easier for people to connect with potential partners and explore casual dating options.

Trends in the market: One of the key trends in the Casual Dating market in Jamaica is the increasing popularity of online dating platforms. These platforms provide a convenient and accessible way for individuals to meet and connect with others who share similar interests. The ease of use and wide range of options available on these platforms have contributed to their growing popularity among Jamaican customers. Another trend in the market is the rise of casual dating events and activities. These events provide an opportunity for individuals to meet and interact with others in a relaxed and informal setting. From speed dating events to themed parties, these activities cater to the growing demand for casual dating experiences in Jamaica.

Local special circumstances: Jamaica's vibrant and lively culture has played a significant role in shaping the Casual Dating market. The country's laid-back and friendly atmosphere encourages social interactions and fosters a sense of openness and spontaneity. This cultural context has made Jamaica an ideal destination for casual dating experiences, attracting both locals and tourists alike. Additionally, the tourism industry in Jamaica has had a positive impact on the Casual Dating market. The influx of tourists seeking casual dating experiences has created a demand for services and activities tailored to this market segment. As a result, businesses in Jamaica have adapted to cater to the needs and preferences of casual daters, offering a wide range of options for individuals to choose from.

Underlying macroeconomic factors: The steady growth of the Casual Dating market in Jamaica can also be attributed to underlying macroeconomic factors. The country's stable economy and increasing disposable income have allowed individuals to allocate more resources towards leisure activities, including casual dating. As Jamaicans have become more financially independent, they are more willing to invest in experiences that bring them joy and fulfillment. In conclusion, the Casual Dating market in Jamaica is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the country's vibrant culture and tourism industry. These factors, combined with a stable economy and increasing disposable income, have created a favorable environment for the development and expansion of the Casual Dating market in Jamaica.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.