Matchmaking - Iceland

Iceland

Highlights

Revenue in the Matchmaking market is projected to reach US$293.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.21%, resulting in a projected market volume of US$343.70k by 2029.
In the Matchmaking market, the number of users is expected to amount to 5.4k users by 2029.
User penetration will be 1.3% in 2024 and is expected to hit 1.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$61.19.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Iceland is experiencing steady growth and development, driven by changing customer preferences and the influence of global trends.

Customer preferences: In Iceland, there is a growing acceptance and openness towards casual dating, as more individuals seek non-committal relationships and experiences. This shift in customer preferences can be attributed to various factors, including a desire for freedom, independence, and exploration. Additionally, the younger generation, in particular, is more inclined towards casual dating, as they prioritize personal growth, career advancement, and social connections over long-term commitments.

Trends in the market: One of the key trends in the Casual Dating market in Iceland is the increasing popularity of online dating platforms and mobile applications. These platforms provide a convenient and accessible way for individuals to connect with potential partners, offering a wide range of options and features to enhance the casual dating experience. The use of technology has also facilitated the expansion of the market, allowing individuals to connect with like-minded individuals beyond their immediate social circles. Another trend in the market is the emphasis on casual and fun experiences. In Iceland, there is a strong focus on enjoying life and embracing new adventures. This has translated into the casual dating scene, where individuals seek exciting and unique experiences with their partners. From outdoor activities to cultural events, there is a demand for casual dating experiences that go beyond traditional dinner dates.

Local special circumstances: Iceland's small population size and close-knit community contribute to the development of the Casual Dating market. With a relatively small pool of potential partners, individuals are more open to exploring casual dating as a means of expanding their social circles and meeting new people. The sense of community also creates a supportive environment for casual dating, with individuals often sharing recommendations and experiences with one another.

Underlying macroeconomic factors: Iceland's strong economy and high standard of living play a role in the growth of the Casual Dating market. As individuals have more disposable income and leisure time, they are able to invest in casual dating experiences. Additionally, the country's progressive social attitudes and gender equality contribute to a more open and inclusive dating culture, further fueling the demand for casual dating opportunities. In conclusion, the Casual Dating market in Iceland is experiencing growth and development due to changing customer preferences, the influence of global trends, and local special circumstances. With a focus on casual and fun experiences, the market is driven by the increasing popularity of online dating platforms and the country's small population size. The underlying macroeconomic factors, such as a strong economy and progressive social attitudes, further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.