Matchmaking - Guyana

Guyana

Highlights

Revenue in the Matchmaking market is projected to reach US$102.10k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.70%, resulting in a projected market volume of US$122.40k by 2029.
In the Matchmaking market, the number of users is expected to amount to 7.8k users by 2029.
User penetration will be 0.8% in 2024 and is expected to hit 0.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$16.03.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Guyana is experiencing steady growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In Guyana, there is a growing acceptance and openness towards casual dating, especially among the younger population. With the influence of Western culture and the increasing use of technology, people are becoming more comfortable with the idea of casual relationships and are seeking out platforms and apps to connect with like-minded individuals. The convenience and anonymity offered by online platforms have also contributed to the rise in popularity of casual dating in Guyana.

Trends in the market: One of the key trends in the casual dating market in Guyana is the increasing use of dating apps and websites. These platforms provide a convenient and efficient way for individuals to connect with potential partners, allowing them to browse through profiles and initiate conversations from the comfort of their own homes. The ease of access and the wide range of options available on these platforms have made them popular among the younger generation in Guyana. Another trend in the market is the shift towards more casual and non-committal relationships. With changing societal norms and a focus on personal freedom and independence, many individuals in Guyana are opting for casual dating rather than traditional committed relationships. This trend is particularly prevalent among young professionals and students who prioritize their careers and personal growth over long-term commitments.

Local special circumstances: Guyana is a culturally diverse country with a mix of ethnicities and religions. This diversity has influenced the casual dating market, as different communities may have varying attitudes and expectations towards dating and relationships. While some communities may be more conservative and traditional, others may be more open and progressive. This diversity adds an interesting dynamic to the casual dating market in Guyana, with individuals navigating different cultural norms and expectations.

Underlying macroeconomic factors: The development of the casual dating market in Guyana is also influenced by underlying macroeconomic factors. Economic growth and increasing disposable incomes have contributed to a rise in consumer spending on leisure activities, including casual dating. As people have more financial resources at their disposal, they are more likely to engage in activities that provide entertainment and social interaction. Additionally, the growing middle class in Guyana has led to an increase in internet penetration and smartphone usage, making it easier for individuals to access dating apps and websites. In conclusion, the casual dating market in Guyana is experiencing growth and development due to changing customer preferences, the increasing use of dating apps and websites, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is important for businesses to understand these trends and adapt their strategies to cater to the needs and preferences of the Guyanese population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.