Matchmaking - Finland

Finland

Highlights

Revenue in the Matchmaking market is projected to reach US$6.25m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.93%, resulting in a projected market volume of US$6.54m by 2029.
In the Matchmaking market, the number of users is expected to amount to 72.8k users by 2029.
User penetration will be 1.3% in 2024 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$89.09.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Finland has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Casual Dating market have shifted towards more convenient and efficient ways of meeting potential partners. With the rise of digital technology and the increased use of smartphones, people are increasingly turning to online dating platforms to find casual relationships. These platforms offer a wide range of features and options, allowing users to easily browse through profiles and connect with others who share similar interests. The convenience and accessibility of these platforms have made them a popular choice among Finns looking for casual dating opportunities. One of the key trends in the Casual Dating market in Finland is the growing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as age, religion, or hobbies. By targeting specific groups, these platforms are able to provide a more tailored and personalized experience for users, increasing the chances of finding a compatible match. This trend reflects the increasing demand for more specialized and targeted dating services in the market. Another trend in the market is the increasing use of mobile dating apps. These apps have become an integral part of the Casual Dating market, allowing users to connect with potential partners on the go. The convenience and ease of use offered by these apps have made them a preferred choice among young adults in Finland. Mobile dating apps also provide additional features such as location-based matching and real-time messaging, further enhancing the user experience. In addition to changing customer preferences, there are also some local special circumstances that have contributed to the growth of the Casual Dating market in Finland. The Finnish culture places a strong emphasis on equality and individual freedom, which has led to a more open and accepting attitude towards casual relationships. This cultural acceptance has created a favorable environment for the development of the Casual Dating market in the country. Underlying macroeconomic factors have also played a role in the development of the Casual Dating market in Finland. The country has a high level of internet penetration and smartphone usage, providing a solid foundation for the growth of online dating platforms. Additionally, the relatively high disposable income and high standard of living in Finland have made casual dating more affordable and accessible to a larger segment of the population. Overall, the Casual Dating market in Finland is experiencing growth due to changing customer preferences, the increasing acceptance of online dating platforms, and favorable local circumstances. The market is expected to continue to expand as more people embrace the convenience and efficiency of online dating and as niche dating platforms continue to cater to specific interests and demographics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.