Matchmaking - Cuba

Cuba

Highlights

Revenue in the Matchmaking market is projected to reach US$1.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.41%, resulting in a projected market volume of US$1.65m by 2029.
In the Matchmaking market, the number of users is expected to amount to 71.0k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$22.64.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Cuba is experiencing steady growth and development, driven by changing customer preferences and the increasing acceptance of casual relationships in the country. Customer preferences in the Casual Dating market in Cuba are shifting towards more relaxed and non-committal relationships. Younger generations are increasingly prioritizing personal freedom and independence, leading to a rise in casual dating. This trend is in line with global patterns, where individuals are seeking more flexible and less traditional forms of relationships. The convenience and accessibility of online dating platforms have also contributed to the popularity of casual dating in Cuba, allowing people to connect with potential partners easily. Trends in the Casual Dating market in Cuba indicate a growing acceptance of casual relationships among both men and women. Traditionally, Cuban society has placed a strong emphasis on commitment and long-term relationships. However, societal norms are evolving, and more people are embracing the idea of casual dating as a way to explore their options and enjoy their youth. This trend is particularly evident among the younger generation, who are more open-minded and less bound by traditional values. Local special circumstances in Cuba also contribute to the development of the Casual Dating market. The country's unique socio-political context, with its history of isolation and limited access to global trends, has created a desire among Cubans to explore new experiences and lifestyles. As the country gradually opens up to the outside world, Cubans are exposed to different cultures and ideas, including the concept of casual dating. This exposure, combined with the desire for personal freedom, has fueled the growth of the Casual Dating market in Cuba. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in Cuba. The country's economic challenges have led to a shift in priorities, with individuals focusing more on personal fulfillment and happiness. As traditional notions of stability and security become less attainable, people are seeking alternative ways to find happiness and fulfillment in their personal lives. Casual dating offers a sense of freedom and excitement that can be appealing in uncertain times. In conclusion, the Casual Dating market in Cuba is experiencing growth and development due to changing customer preferences, increasing acceptance of casual relationships, local special circumstances, and underlying macroeconomic factors. As Cuban society continues to evolve and adapt to global trends, the Casual Dating market is likely to expand further, providing individuals with more options for personal fulfillment and happiness.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.