Matchmaking - Belarus

Belarus

Highlights

Revenue in the Matchmaking market is projected to reach US$891.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.12%, resulting in a projected market volume of US$942.50k by 2029.
In the Matchmaking market, the number of users is expected to amount to 27.7k users by 2029.
User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$35.63.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Belarus is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships. This is partly due to the increasing influence of Western culture and the rise of online dating platforms. Belarusian consumers are increasingly seeking out casual dating experiences that offer convenience, flexibility, and a wide range of options. They are looking for platforms that cater to their specific needs and preferences, such as age, location, and interests.

Trends in the market: One of the key trends in the Casual Dating market in Belarus is the growing popularity of online dating platforms. These platforms provide a convenient and accessible way for people to connect with potential partners. The rise of smartphones and internet penetration has further fueled the growth of online dating, making it easier for people to find and meet others who share similar interests. Additionally, the use of dating apps has become more prevalent, allowing users to quickly and easily browse through profiles and connect with potential matches. Another trend in the market is the increasing acceptance and normalization of casual dating. In the past, casual dating was often stigmatized and considered taboo. However, societal attitudes towards casual relationships have evolved, and more people are embracing the idea of non-committal dating. This shift in mindset has contributed to the growth of the Casual Dating market in Belarus.

Local special circumstances: Belarus has a relatively small population compared to other countries in the region, which presents unique challenges and opportunities for the Casual Dating market. The smaller population size means that there is a limited pool of potential partners, which can make it difficult for individuals to find suitable matches. However, this also creates a sense of community and exclusivity within the Casual Dating market, as people are more likely to encounter familiar faces and form connections with others in their local area.

Underlying macroeconomic factors: The economic development and stability of Belarus have also played a role in the growth of the Casual Dating market. As the country continues to experience economic growth and an increase in disposable income, more people have the financial means to participate in casual dating activities. Additionally, the relatively low cost of living in Belarus compared to other European countries makes it an attractive destination for individuals seeking casual dating experiences. In conclusion, the Casual Dating market in Belarus is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the growing popularity of online dating platforms, the increasing acceptance of casual dating, and the economic development of the country are all contributing to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.