Matchmaking - Albania

Albania

Highlights

Revenue in the Matchmaking market is projected to reach US$985.90k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.07%, resulting in a projected market volume of US$1.26m by 2029.
In the Matchmaking market, the number of users is expected to amount to 17.8k users by 2029.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$55.47.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Albania is experiencing significant growth and development in recent years.

Customer preferences: Albanian consumers are increasingly turning to casual dating platforms as a way to meet new people and explore romantic relationships. The convenience and accessibility of online dating apps have made it easier for individuals to connect with others who share similar interests and values. Additionally, the anonymity provided by these platforms allows users to feel more comfortable expressing themselves and pursuing relationships outside of their immediate social circles.

Trends in the market: One of the key trends in the Casual Dating market in Albania is the growing popularity of mobile dating apps. With the widespread adoption of smartphones and the increasing availability of mobile internet, more and more people are using their mobile devices to access dating platforms. This trend is driven by the convenience and flexibility that mobile apps offer, allowing users to connect with potential partners anytime and anywhere. Another trend in the market is the increasing acceptance and normalization of casual dating among Albanian society. Traditionally, Albanian culture placed a strong emphasis on traditional family values and long-term commitment in relationships. However, as the younger generation becomes more exposed to Western influences and lifestyles, there is a shift towards more liberal attitudes towards dating and relationships. This has created a growing demand for casual dating platforms that cater to individuals seeking non-committal and casual encounters.

Local special circumstances: Albania is a small country with a relatively conservative society, which presents some unique challenges and opportunities for the Casual Dating market. While there is a growing acceptance of casual dating among the younger generation, there is still a stigma associated with online dating in general. This stigma is often fueled by concerns about safety and privacy, as well as cultural and religious beliefs. To overcome these challenges, casual dating platforms in Albania have implemented various strategies to build trust and credibility among their users. This includes implementing strict verification processes, ensuring user privacy and security, and promoting responsible and respectful behavior on their platforms. Additionally, some platforms have also focused on catering to specific niche markets, such as LGBTQ+ or religious communities, to provide a more tailored and inclusive dating experience.

Underlying macroeconomic factors: The growth of the Casual Dating market in Albania is also influenced by underlying macroeconomic factors. As the country continues to develop and modernize, there is an increasing emphasis on individualism and personal freedom. This shift in societal values has contributed to the growing demand for casual dating platforms, as individuals seek to explore their own desires and preferences outside of traditional societal norms. Furthermore, the rise of the gig economy and flexible working arrangements has also contributed to the growth of the Casual Dating market. With more people working remotely or on flexible schedules, there is an increased need for platforms that facilitate social connections and relationships in a convenient and efficient manner. In conclusion, the Casual Dating market in Albania is experiencing significant growth and development, driven by changing customer preferences, technological advancements, and shifting societal values. As the market continues to evolve, it is crucial for casual dating platforms to adapt and innovate to meet the needs and expectations of Albanian consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.