Dating Services

Indonesia

Highlights

Revenue in the Dating Services market is projected to reach US$84.93m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.37%, resulting in a projected market volume of US$86.52m by 2029.
The Matchmaking market has a projected market volume of US$58.08m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$6.34 in 2024.
In the Dating Services market, the number of users is expected to amount to 17.4m users by 2029.
User penetration in the Dating Services market will be at 4.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Indonesia is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Dating Services market in Indonesia are shifting towards online platforms and mobile applications. This is driven by the increasing use of smartphones and the internet, as well as the convenience and accessibility offered by these platforms. Customers are now more inclined to use dating apps and websites to meet potential partners, as it allows them to connect with a larger pool of individuals and provides a more efficient way to find compatible matches. Trends in the market also contribute to the growth and development of the Dating Services industry in Indonesia. One of the emerging trends is the rise of niche dating platforms that cater to specific interests or demographics. This allows individuals to find partners who share similar hobbies, values, or backgrounds, increasing the chances of a successful match. Additionally, there is a growing demand for personalized matchmaking services, where professional matchmakers use their expertise to find compatible partners for their clients. Local special circumstances in Indonesia also play a role in the development of the Dating Services market. Indonesia has a large and young population, with a significant portion of the population being single and looking for relationships. This creates a favorable market for dating services, as there is a high demand for platforms and services that can help individuals find partners. Furthermore, cultural norms and societal pressures in Indonesia may make it challenging for individuals to meet potential partners through traditional methods, leading them to turn to dating services for assistance. Underlying macroeconomic factors also contribute to the growth of the Dating Services market in Indonesia. The country's growing middle class and increasing disposable income levels allow more individuals to afford dating services and spend money on finding potential partners. Additionally, the rapid urbanization and changing lifestyles in Indonesia have led to a shift in social dynamics, with more individuals seeking relationships outside of their immediate social circles. This creates a market opportunity for dating services to connect individuals who may not have otherwise met. In conclusion, the Dating Services market in Indonesia is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms and mobile applications, the rise of niche dating platforms, and the demand for personalized matchmaking services are driving the growth of the industry. The large and young population, cultural norms, and societal pressures in Indonesia create a favorable market for dating services. Additionally, the country's growing middle class, increasing disposable income levels, rapid urbanization, and changing lifestyles contribute to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.