Dating Services

Revenue in the Dating Services market is projected to reach US$2.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.00%, resulting in a projected market volume of US$2.65m by 2029.
The Online Dating market has a projected market volume of US$1.05m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$21.74 in 2024.
In the Dating Services market, the number of users is expected to amount to 122.6k users by 2029.
User penetration in the Dating Services market will be at 7.9% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Cyprus has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market in Cyprus have shifted towards online platforms, as individuals seek convenience and a wider pool of potential partners. Online dating allows users to easily connect with others and filter through profiles to find compatible matches. This trend is not unique to Cyprus, as online dating has become a global phenomenon, with platforms such as Tinder and Bumble gaining popularity worldwide. In addition to online dating, there is also a growing demand for niche dating services in Cyprus. These services cater to specific demographics or interests, such as religious dating sites or platforms for individuals with specific hobbies. This trend reflects a desire for more targeted and personalized dating experiences. The Dating Services market in Cyprus is also influenced by local special circumstances. Cyprus has a relatively small population compared to other countries, which can limit the number of potential matches for individuals. This has led to an increased reliance on online platforms to expand the dating pool and increase the chances of finding a compatible partner. Underlying macroeconomic factors also play a role in the development of the Dating Services market in Cyprus. The country has experienced economic growth in recent years, which has led to an increase in disposable income for many individuals. This has allowed more people to afford dating services and invest in their personal lives. Additionally, cultural factors may also contribute to the growth of the Dating Services market in Cyprus. The country has a strong emphasis on family and relationships, and individuals may be more willing to invest in dating services to find a long-term partner. This cultural emphasis on relationships may drive the demand for dating services in Cyprus. In conclusion, the Dating Services market in Cyprus is experiencing growth due to changing customer preferences, including a shift towards online platforms and a demand for niche dating services. Local special circumstances, such as the small population, and underlying macroeconomic factors, such as economic growth and cultural factors, also contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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