Casual Dating - Ghana

Ghana

Highlights

Revenue in the Casual Dating market is projected to reach US$1.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.42%, resulting in a projected market volume of US$1.92m by 2029.
In the Casual Dating market, the number of users is expected to amount to 652.3k users by 2029.
User penetration will be 1.3% in 2024 and is expected to hit 1.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$3.18.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Ghana has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Ghanaians are increasingly turning to online dating as a way to meet potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the rise of social media and the internet has made it easier for Ghanaians to connect with others and expand their social networks. Online dating platforms provide a convenient and efficient way for individuals to meet and interact with potential partners, especially in a society where traditional dating methods may be more limited.

Trends in the market: One of the key trends in the Online Dating market in Ghana is the growing popularity of mobile dating apps. With the widespread adoption of smartphones and the increasing availability of affordable mobile data plans, more Ghanaians are accessing online dating platforms through their mobile devices. This trend has led to a surge in the number of mobile dating apps available in the market, offering users a range of options to choose from. Another trend in the market is the increasing acceptance of online dating among Ghanaians. In the past, there may have been a stigma attached to online dating, but this perception is gradually changing. As more people have positive experiences with online dating and share their success stories, the social stigma associated with it is diminishing. This has contributed to the growth of the Online Dating market in Ghana, as more individuals feel comfortable and confident in using these platforms to find love and companionship.

Local special circumstances: Ghana has a young population, with a significant portion of its population under the age of 30. This demographic trend has played a role in the growth of the Online Dating market, as younger Ghanaians are more likely to be tech-savvy and open to using online platforms to meet new people. Additionally, the urbanization of Ghana has also contributed to the growth of online dating, as urban areas tend to have a higher concentration of internet users and a more liberal social environment.

Underlying macroeconomic factors: Ghana has experienced steady economic growth in recent years, which has led to an increase in disposable income among its population. This has allowed more Ghanaians to afford smartphones and internet access, making online dating more accessible to a larger segment of the population. Additionally, the growing middle class in Ghana has led to a shift in consumer behavior, with individuals seeking more personalized and convenient ways to meet potential partners. Online dating platforms offer a solution to this demand, providing users with a convenient and efficient way to connect with others. In conclusion, the Online Dating market in Ghana is experiencing significant growth due to changing customer preferences, the increasing popularity of mobile dating apps, the growing acceptance of online dating, the young population and urbanization, and the underlying macroeconomic factors such as economic growth and increasing disposable income. As these trends continue to shape the market, we can expect further growth and innovation in the Online Dating industry in Ghana.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.