Casual Dating - Gambia

Gambia

Highlights

Revenue in the Casual Dating market is projected to reach US$28.72k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.36%, resulting in a projected market volume of US$35.55k by 2029.
In the Casual Dating market, the number of users is expected to amount to 29.2k users by 2029.
User penetration will be 0.8% in 2024 and is expected to hit 0.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.24.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest Armenia.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Gambia has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Online Dating market in Gambia have shifted towards convenience and efficiency, with more people opting for online platforms to meet potential partners. This trend can be attributed to the busy lifestyles of individuals, who are increasingly turning to digital solutions to save time and effort. Additionally, the anonymity and privacy offered by online dating platforms have also contributed to their popularity, as people feel more comfortable expressing themselves and exploring potential relationships online. Trends in the market indicate a growing acceptance and adoption of online dating in Gambia. As more people become familiar with the concept and benefits of online dating, the stigma associated with it is gradually diminishing. This has led to an increase in the number of users on online dating platforms, creating a larger pool of potential matches and increasing the chances of finding a compatible partner. Furthermore, the availability of mobile dating apps has made online dating even more accessible, allowing users to connect with others on the go. Local special circumstances in Gambia also contribute to the development of the Online Dating market. The country has a relatively young population, with a significant proportion of the population being under the age of 30. This demographic is more open to new experiences and technologies, making them more likely to embrace online dating. Additionally, Gambia has a growing urban population, with more people moving to cities in search of better opportunities. In urban areas, where people often have limited social circles, online dating provides a way to meet new people and expand their network. Underlying macroeconomic factors also play a role in the growth of the Online Dating market in Gambia. The country has been experiencing economic growth in recent years, leading to an increase in disposable income. As people have more money to spend, they are more likely to invest in experiences and relationships, including online dating. Furthermore, the improving internet infrastructure in Gambia has made it easier for people to access online dating platforms, further contributing to the market's growth. In conclusion, the Online Dating market in Gambia is developing due to changing customer preferences, increasing acceptance, local special circumstances, and underlying macroeconomic factors. As more people in Gambia embrace online dating, the market is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.