Market Insights eCommerce Dating Services

Casual Dating - Czechia

Czechia

Revenue in the Casual Dating market is projected to reach US$1.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.70%, resulting in a projected market volume of US$1.98m by 2029.
In the Casual Dating market, the number of users is expected to amount to 331.0k users by 2029.
User penetration will be 2.9% in 2024 and is expected to hit 3.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$6.04.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Czechia is experiencing significant growth and development.

Customer preferences: In recent years, there has been a growing acceptance and adoption of online dating platforms in Czechia. This can be attributed to several factors, including the increasing use of smartphones and the internet, as well as changing attitudes towards relationships and marriage. Czechia has a relatively young population, with a large proportion of millennials and Generation Z who are more open to using online platforms for dating and meeting new people. Additionally, the convenience and efficiency offered by online dating platforms have made them popular among busy professionals who may not have the time or opportunity to meet potential partners through traditional means.

Trends in the market: One of the key trends in the online dating market in Czechia is the rise of niche dating platforms. While mainstream dating apps and websites are still popular, there is a growing demand for platforms that cater to specific interests and preferences. For example, there are now dating apps specifically designed for professionals, LGBTQ+ individuals, and those interested in specific hobbies or lifestyles. This trend reflects the desire for more personalized and targeted experiences in the online dating space. Another trend in the market is the increasing use of artificial intelligence (AI) and machine learning algorithms in matchmaking. These technologies are being utilized to analyze user data and preferences, and provide more accurate and relevant matches. By leveraging AI, online dating platforms in Czechia are able to offer a more personalized and efficient experience, increasing the chances of successful matches and long-term relationships.

Local special circumstances: Czechia has a unique dating culture that influences the online dating market. Traditionally, Czech society has placed a strong emphasis on family values and long-term relationships. However, there has been a shift in recent years, with more individuals choosing to delay marriage and focus on their careers and personal development. This has led to an increased demand for online dating platforms that cater to individuals who are looking for casual dating or short-term relationships.

Underlying macroeconomic factors: The strong economy and high internet penetration rate in Czechia have contributed to the growth of the online dating market. The country has a well-developed digital infrastructure, with reliable internet connectivity and widespread smartphone usage. This has created a conducive environment for the adoption of online dating platforms. Furthermore, the COVID-19 pandemic has also played a role in the growth of the online dating market in Czechia. With social distancing measures and restrictions on social gatherings, many individuals have turned to online dating as a way to meet new people and maintain social connections. This has accelerated the shift towards online dating and is likely to have a lasting impact on the market even after the pandemic subsides. Overall, the Online Dating market in Czechia is witnessing significant growth and evolution, driven by changing customer preferences, technological advancements, and local cultural factors. As the market continues to mature, we can expect to see further innovation and specialization in the online dating space, catering to the diverse needs and preferences of Czech singles.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.