The Online Dating market in BRICS is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Online Dating market in BRICS are shifting towards convenience and efficiency. With busy lifestyles and limited time for socializing, individuals are turning to online platforms to meet potential partners. Online dating provides a convenient and efficient way to connect with others, allowing users to browse through profiles and communicate with potential matches at their own pace. Furthermore, the anonymity and privacy offered by online dating platforms appeal to many customers, as they can maintain a certain level of discretion while exploring romantic relationships. Trends in the Online Dating market in BRICS are also contributing to its growth. One major trend is the increasing popularity of mobile dating apps. With the widespread use of smartphones and the availability of high-speed internet, mobile dating apps have become a convenient and accessible way for individuals to connect with others. These apps offer features such as location-based matching, real-time messaging, and personalized recommendations, making the online dating experience more engaging and interactive. Another trend in the Online Dating market in BRICS is the rise of niche dating platforms. As customers seek more specialized and tailored experiences, niche dating platforms have emerged to cater to specific interests, preferences, and demographics. These platforms focus on specific hobbies, professions, religions, or age groups, allowing users to find like-minded individuals who share similar interests and values. Niche dating platforms provide a more targeted approach to online dating, increasing the chances of finding a compatible match. Local special circumstances also play a role in the development of the Online Dating market in BRICS. Cultural norms and societal attitudes towards dating and relationships vary across countries, influencing the adoption and growth of online dating platforms. In some BRICS countries, traditional dating methods may still be prevalent, leading to slower adoption of online dating. However, as attitudes towards dating and relationships evolve, online dating is becoming more accepted and mainstream. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, are driving the growth of the Online Dating market in BRICS. As more individuals gain access to the internet and become digitally connected, the potential customer base for online dating platforms expands. Additionally, rising disposable incomes in BRICS countries enable individuals to spend on leisure activities, including online dating subscriptions and premium features. In conclusion, the Online Dating market in BRICS is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency of online dating, coupled with the popularity of mobile dating apps and niche platforms, are driving the market's expansion. As cultural attitudes towards dating and relationships evolve and internet penetration increases, the Online Dating market in BRICS is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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