The Online Dating market in Bhutan has been experiencing significant growth in recent years.
Customer preferences: In Bhutan, like in many other countries, there is a growing trend of people turning to online dating platforms to find potential partners. This shift in customer preferences can be attributed to several factors. Firstly, online dating offers a convenient and efficient way for individuals to meet and connect with others, especially in a country where traditional dating methods may be limited. Additionally, the anonymity provided by online dating platforms allows individuals to overcome social barriers and explore a wider range of potential partners.
Trends in the market: One of the key trends in the online dating market in Bhutan is the increasing popularity of mobile dating apps. With the rise in smartphone usage, people are now able to access dating platforms on the go, making it easier for them to connect with others anytime and anywhere. This trend has led to a higher adoption of mobile dating apps among Bhutanese singles, further fueling the growth of the online dating market in the country. Another trend in the market is the emergence of niche dating platforms catering to specific interests or communities. These platforms provide a more targeted approach to online dating, allowing individuals to find like-minded partners who share similar hobbies, beliefs, or cultural backgrounds. This trend reflects the growing demand for personalized and specialized dating experiences among Bhutanese singles.
Local special circumstances: Bhutan is a small country with a population that values traditional customs and cultural norms. However, the influence of globalization and the increasing exposure to Western culture have led to a shift in attitudes towards dating and relationships. Younger generations in Bhutan are becoming more open to the idea of online dating as a means to meet potential partners, especially those who may not be within their immediate social circles. This changing mindset is contributing to the growth of the online dating market in the country.
Underlying macroeconomic factors: The growth of the online dating market in Bhutan can also be attributed to the country's improving internet infrastructure and increasing smartphone penetration. As more Bhutanese individuals gain access to the internet and smartphones, the potential user base for online dating platforms expands. Additionally, the country's stable economic growth and rising disposable incomes have made online dating more affordable and accessible to a larger portion of the population. In conclusion, the Online Dating market in Bhutan is experiencing significant growth due to changing customer preferences, including the increasing popularity of mobile dating apps and the emergence of niche dating platforms. The local special circumstances, such as the shifting attitudes towards dating and relationships among Bhutanese singles, also contribute to the growth of the market. Furthermore, underlying macroeconomic factors, such as improving internet infrastructure and rising smartphone penetration, play a role in expanding the user base for online dating platforms in Bhutan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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