Market Insights eCommerce Dating Services

Casual Dating - Bangladesh

Bangladesh

Revenue in the Casual Dating market is projected to reach US$1.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.32%, resulting in a projected market volume of US$1.89m by 2029.
In the Casual Dating market, the number of users is expected to amount to 1,513.0k users by 2029.
User penetration will be 0.7% in 2024 and is expected to hit 0.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.34.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: In Bangladesh, online dating has become increasingly popular among young adults and urban professionals. This can be attributed to the changing social dynamics and the influence of Western culture. Many individuals in Bangladesh are now more open to the idea of meeting potential partners online, as it provides a convenient and efficient way to connect with others.

Trends in the market: One of the key trends in the online dating market in Bangladesh is the rise of mobile dating apps. With the increasing penetration of smartphones and affordable internet access, more and more people are using mobile apps to find love and companionship. These apps offer a user-friendly interface and allow individuals to browse through profiles, chat with potential matches, and even arrange meetups. Another trend in the market is the growing popularity of niche dating sites. While mainstream dating sites are still widely used, there has been a rise in specialized platforms that cater to specific interests and communities. This includes dating sites for religious groups, professionals, and specific hobbies or interests. These niche sites provide a more targeted approach to finding compatible partners and have gained traction among individuals seeking like-minded individuals.

Local special circumstances: Bangladesh is a conservative society with strong cultural and religious values. This can pose challenges for the online dating market, as individuals may face social stigma or resistance from their families and communities. However, as the younger generation becomes more independent and embraces modern values, the acceptance of online dating is gradually increasing.

Underlying macroeconomic factors: The rapid economic growth in Bangladesh has contributed to the development of the online dating market. As more individuals enter the middle class and experience increased disposable income, they are more likely to invest in their personal lives and seek out relationships. This has fueled the demand for online dating services, as people look for convenient and efficient ways to connect with potential partners. In conclusion, the online dating market in Bangladesh is experiencing significant growth due to changing customer preferences, the rise of mobile dating apps, and the increasing acceptance of online dating in a conservative society. The underlying macroeconomic factors, such as rapid economic growth and increased disposable income, have also contributed to the development of this market. As technology continues to advance and societal attitudes evolve, the online dating market in Bangladesh is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.