The Online Dating market in Armenia has been steadily growing in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.
Customer preferences: Armenian customers have shown a growing interest in online dating, as it provides a convenient and efficient way to meet and connect with potential partners. This trend is in line with the global market, where online dating has become increasingly popular due to its accessibility and the ability to connect with a larger pool of potential matches.
Trends in the market: One of the key trends in the Armenian online dating market is the rise of mobile dating apps. With the increasing penetration of smartphones and the growing popularity of mobile apps, more and more people in Armenia are using dating apps to find love and companionship. This trend is driven by the convenience and ease of use offered by mobile apps, allowing users to browse and connect with potential matches anytime and anywhere. Another trend in the Armenian online dating market is the growing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic groups, and provide a more targeted approach to finding a compatible partner. This trend reflects the diversification of customer preferences and the desire for more personalized matchmaking experiences.
Local special circumstances: Armenia has a unique cultural and social context that influences the online dating market. Traditional values and family-oriented culture play a significant role in Armenian society, and this is reflected in the preferences of Armenian customers. Many Armenians are looking for long-term relationships and marriage, rather than casual dating or hookups. This preference for serious relationships has shaped the online dating market in Armenia, with platforms focusing on compatibility and long-term compatibility gaining popularity.
Underlying macroeconomic factors: The growth of the online dating market in Armenia is also influenced by macroeconomic factors. As the country continues to develop and modernize, more people have access to the internet and smartphones, making online dating platforms more accessible. Additionally, changing social dynamics, such as an increase in the number of single adults and a delay in marriage, have contributed to the growth of the online dating market. In conclusion, the Online Dating market in Armenia is experiencing steady growth due to changing customer preferences, the rise of mobile dating apps, and the popularity of niche dating platforms. The unique cultural and social context in Armenia, along with underlying macroeconomic factors, further contribute to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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