Non-Alcoholic Drinks - Brazil

Brazil

Highlights

Revenue in the Non-Alcoholic Drinks Market is projected to reach US$167.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.96%, resulting in a projected market volume of US$257.10m by 2029.
With a projected market volume of US$85.93bn in 2024, most revenue is generated United States.
In the Non-Alcoholic Drinks Market, the number of users is expected to amount to 96.0m users by 2029.
User penetration will be 38.9% in 2024 and is expected to hit 43.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$2.34.

Key regions:

Definition:

The eCommerce Non-Alcoholic Drinks market is a segment of online retail that specializes in selling a wide range of non-alcoholic beverages, such as soft drinks, juices, bottled water, and energy drinks, through electronic channels. This market includes both online retailers that exclusively sell non-alcoholic beverages, as well as traditional brick-and-mortar stores that have an online presence.

The purpose of eCommerce Non-Alcoholic Drinks is to provide consumers with a convenient and accessible way to purchase a wide variety of non-alcoholic beverages from the comfort of their own homes. With the increasing popularity of online shopping and home delivery services, eCommerce has become an important sales channel for the non-alcoholic beverage industry.

The relevance of the eCommerce Non-Alcoholic Drinks market lies in its ability to offer consumers a wide variety of beverages from around the world, including unique and specialty products that may not be available at local stores. Additionally, eCommerce provides consumers with access to detailed product information, reviews, and ratings to help them make informed purchasing decisions.

Examples of successful eCommerce Non-Alcoholic Drinks businesses include Coca-Cola, PepsiCo, and Nestle Waters, which offer a wide variety of non-alcoholic beverages that can be ordered online and delivered to consumers' homes. Other popular eCommerce retailers such as Amazon and Walmart also offer a selection of non-alcoholic beverages on their websites.

Structure:

The eCommerce market for Non-Alcoholic Drinks consists of four different markets:

The Bottled Water market includes both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water.
The Juices market contains all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content. Fruit nectars with limited fruit content and juice-based soft drinks are not included here.
The Soft Drinks market comprises varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.
The Other Non-Alcoholic Drinks market includes all non-alcoholic drinks not covered by the above mentioned. For example, Ready-to-Drink (RTD) Coffee & Tea segment includes packaged coffee and tea beverages in liquid form, ready for consumption.

Additional Information:

Non-Alcoholic Drinks comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, JD, Tmall, Walmart, Taobao and Shopee.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.