Smart Appliances - Turkey

Turkey

Turkey is expected to experience significant growth in the Smart Appliances market.
According to projections, the revenue in this segment is set to reach US$398.7m in 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2028) of 7.66%.
As a result, the market volume is projected to reach US$535.7m by 2028.
With this growth, the number of active households in Turkey's Smart Appliances market is expected to increase to 6.6m users by 2028.
This indicates a household penetration of 7.9% in 2024, which is projected to rise to 22.6% by 2028.
In terms of revenue per installed Smart_Home, the current average is expected to be US$186.60.
It is worth noting that when comparing in Turkey to other countries, in China generates the most revenue in the Smart Appliances market, with US$17,040.0m in 2024.
The smart appliances market in Turkey is experiencing significant growth due to increasing consumer demand for energy-efficient and connected devices.

Key regions: Sweden, Denmark, Japan, China, Europe

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Analyst Opinion

The segment Smart Appliances includes connected versions of all kinds of household appliances. In most cases, smart appliances are incremental innovations which add new features to existing products rather than creating totally new devices. The high amount of revenues are generated mainly by relatively high product prices. Many customers as a first step purchase lower-priced small appliances such as smart coffee machines or vacuum robots, whereas people who already own products from other segments are more likely to purchase large, higher-priced appliances like fridges. We expect devices to be adopted rather moderately in Europe and North America, but more quickly in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.