Smart Appliances - Kenya
Kenya- Kenya is projected to see significant growth in the Smart Appliances market, with revenue expected to reach US$27.3m in 2024.
- This represents a promising market opportunity for the country.
- The revenue is projected to steadily increase with an annual growth rate (CAGR 2024-2028) of 9.30%, resulting in a market volume of US$38.9m by 2028.
- The number of active households in the Smart Appliances market is also expected to grow in Kenya, reaching 756.2k users by 2028.
- This indicates a growing adoption of smart appliances among Kenyan households.
- Household penetration, which measures the percentage of households using smart appliances, is projected to increase from 2.0% in 2024 to 4.5% by 2028, further highlighting the rising popularity of these products.
- On average, each installed Smart_Home in Kenya is expected to generate revenue of US$95.09.
- This indicates the potential for revenue generation and the economic impact of smart appliances in the country.
- In a global comparison, it is worth noting that China currently leads in terms of revenue generation in the Smart Appliances market, with US$17.0bn in 2024.
- However, with Kenya's projected growth and the increasing adoption of smart appliances, it is possible for the country to carve out a significant market share in the future.
- Overall, the Smart Appliances market presents a promising market opportunity for Kenya, with projected revenue growth, increasing household adoption, and the potential for economic impact.
- Kenya's smart appliance market is thriving, with an increasing demand for energy-efficient and connected home appliances.
The Smart Home market Smart Appliances includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.
In-Scope
- Directly or indirectly internet-controllable household appliances
- Large appliances such as fridges, washing machines, dish washers, ovens
- Small appliances such as coffee machines, vacuum and mowing robots, microwaves
Out-Of-Scope
- Any other smart home device (partially also referred to as “appliances”)
- Any non-connected household appliances
- B2B/C2C sales of any kind (e.g. to hotels or office buildings)
