Security - Southern Europe

Southern Europe

The Security market in Southern Europe is anticipated to witness a significant increase in revenue, with a projected amount of US$480.3m in 2024.
This growth is expected to continue steadily, exhibiting an annual growth rate (CAGR 2024-2028) of 9.71%.
Consequently, the market volume is estimated to reach US$695.9m by 2028.
In terms of market penetration, the number of active households in the Security market is projected to reach 16.4m users by 2028.
This indicates a substantial increase in household adoption of security systems.
The household penetration rate is expected to rise from 7.2% in 2024 to 17.6% by 2028.
Furthermore, the average revenue per installed Smart_Home currently stands at US$74.13.
This metric highlights the average amount of revenue generated from each Smart_Home installation.
When compared globally, in the United States emerges as the leading contributor to revenue in the Security market, with an estimated amount of US$6,883.0m in 2024.
This data underscores in the United States' dominance in the market.
In Southern Europe, Italy is experiencing a surge in demand for advanced surveillance systems to combat rising crime rates.

Key regions: Asia, Japan, United Kingdom, Norway, Europe

Market

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Region comparison

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Analyst Opinion

The Security segment targets the prevention/detection of burglaries, notifications about hazards such as fire or water leakage, emergency calls and access control. Its development is mainly driven by the replacement of traditional devices with connected ones. Main growth products in this case are smart locks and smart security cameras. Companies from several different industries compete in this market. Next to traditional security companies (e.g. ADT) and tech start-ups (Canary or Alarm.com), media companies and connectivity providers (e.g. AT&T or Comcast) also play an important role due to the high amounts of data that need to be transferred, especially in the video surveillance case. Developments vary strongly with country-specific conditions like burglary rates.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.