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Restaurant Delivery - Serbia

Serbia
  • The Restaurant Delivery market in Serbia is poised for significant growth, with projected revenue expected to reach US$33.64m by 2024.
  • This represents a substantial increase in market volume, driven by an estimated annual growth rate (CAGR 2024-2028) of 6.23%.
  • By 2028, the market is anticipated to expand further, reaching a projected volume of US$42.83m.
  • In terms of user base, the Restaurant Delivery market in Serbia is expected to witness a significant rise, with the number of users reaching 1.4m users by 2028.
  • This growth is further supported by an anticipated increase in user penetration, which is expected to reach 20.3% by 2028, up from 17.2% in 2024.
  • When considering the average revenue per user (ARPU), it is projected to amount to US$28.68.
  • This metric provides insight into the financial performance of the market and highlights the potential for profitability in the sector.
  • In a global comparison, United States is expected to generate the highest revenue in the Restaurant Delivery market, with an estimated revenue of US$36.95bn in 2024.
  • This showcases the prominence of the United States in the industry and its significant contribution to the overall market.
  • Furthermore, South Korea is anticipated to have the highest user penetration rate in the Restaurant Delivery market, projected to reach 53.5%.
  • This indicates the strong adoption and popularity of restaurant delivery services South Korea.
  • Overall, the Restaurant Delivery market in Serbia holds great potential for growth, driven by increasing revenue, expanding user base, and rising user penetration rates.
  • With its unique market dynamics, in Serbia is poised to make a significant impact on the global Restaurant Delivery market industry.
  • The restaurant delivery market in Serbia is booming, with a wide range of local and international food options available for convenient and efficient home delivery.

Definition:

The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The aggregation services collect the menus of independent restaurants and specialized delivery services. In other words, they merely lay the technical foundation for the searchability of restaurants and the processing of transactions. The restaurant itself takes care of the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Online orders that are picked up in the restaurant

Out-Of-Scope

  • Phone orders
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
  • Deliveries of non-processed or non-prepared food
Meal Delivery: market data & analysis - Cover

Market Insights report

Meal Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Restaurant Delivery model gained track fast, as it provided an easy solution for restaurants to switch from phone to online orders. Players like Just Eat, Delivery Hero or Takeaway.com strongly pushed the global markets in the recent decade, and global fast food chains like Domino's have adopted their digital strategies, too. The fierce competition resulted in thinner margins as companies poach customers from each other, so currently the market is in its consolidation phase with major M&A deals happening in all regions. Since adoption rates for this market are already high, it is likely towill likely grow slower in the next years and probably convergedelivery models.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Meal Delivery: market data & analysis - BackgroundMeal Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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