Meal Delivery - Nigeria
Nigeria- In Nigeria, the Meal Delivery market is forecasted to record a revenue of US$2.01bn by 2024.
- This sector is expected to exhibit an annual growth rate of 15.02% (CAGR 2024-2028), resulting in a projected market volume of US$3.52bn by 2028.
- Moving on to the Restaurant Deliverymarket, it is projected to reach a market volume of US$1.11bn in 2024.
- In terms of global comparison, China is expected to generate the highest revenue in the Meal Delivery market, amounting to US$182.90bn in 2024.
- Shifting our focus to the average revenue per user (ARPU), it is projected to be US$55.08 in 2024.
- Furthermore, the number of users in the Meal Delivery market in Nigeria is expected to reach 62.5m users by 2028.
- Finally, the user penetration rate in the Meal Delivery market is estimated to be 16.0% in 2024.
- The meal delivery market in Nigeria is experiencing significant growth due to the increasing urbanization and busy lifestyles of Nigerians.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
