Market Insights Digital Online Food Delivery

Meal Delivery - Malaysia

Malaysia

The Meal Delivery market in Malaysia is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is set to reach US$614.80m in 2024.
This represents a substantial opportunity for businesses operating in this segment.
Furthermore, it is anticipated that the market will experience a consistent annual growth rate (CAGR 2024-2028) of 9.82%.
As a result, the projected market volume is expected to reach US$894.40m by 2028.
These figures highlight the potential for expansion and profitability in the Meal Delivery market.
When comparing the global landscape, it is worth noting that in China is expected to generate the highest revenue in the Meal Delivery market, with an estimated US$182,900.00m in 2024.
This demonstrates the immense size and importance of the Chinese market in this industry.
In terms of average revenue per user (ARPU), the projected amount for the Meal Delivery market in Malaysia is US$54.83 in 2024.
This metric provides insights into the financial performance of businesses operating in this sector.
Moreover, the number of users in the Meal Delivery market is expected to increase significantly, reaching 13.5m users by 2028.
This indicates a growing demand for meal delivery services among consumers in Malaysia.
Lastly, the user penetration rate in the Meal Delivery market is projected to be 33.0% in 2024.
This metric represents the proportion of the population that actively utilizes meal delivery services.
With a user penetration rate of this magnitude, there is still room for further market penetration and growth in Malaysia.
Overall, the Meal Delivery market in Malaysia is poised for expansion, with substantial revenue projections, steady user growth, and a promising outlook for the future.
The demand for meal delivery services in Malaysia has surged, driven by busy urban lifestyles and a growing preference for convenient and time-saving food options.

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Analyst Opinion

Since Pizza Hut launched the first-ever pizza online order back in 1994, online food delivery has become a billion-dollar business. Aggregator platforms like Takeaway.com or Delivery Hero have expanded all over the world through the sale of reliable infrastructure solutions and attractive commission rates for restaurants. Platform-to-Consumer Delivery companies like Deliveroo or Uber Eats operate a more cost intensive business model, but are taking care of the whole delivery logistics. Those companies have also gained track over the last years, especially in densely populated regions. Both models will likely converge with stronger competition between in-house and third-party solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.