Market Insights Digital Online Food Delivery

Meal Delivery - Africa

Africa

The Meal Delivery market in Africa is expected to see significant growth in the coming years.
According to projections, the market is forecasted to reach a revenue of US$4.66bn by 2024.
This indicates a promising outlook for the industry in the region.
The market is also expected to exhibit a compound annual growth rate (CAGR) of 11.34% between 2024 and 2028, leading to a projected market volume of US$7.16bn by 2028.
Furthermore, the Restaurant Deliverymarket is anticipated to have a market volume of US$2.87bn in 2024.
This market represents a significant portion of the overall market and is expected to contribute to its overall growth.
In terms of global comparison, it is worth noting that in China is projected to generate the highest revenue in the Meal Delivery market, amounting to US$182,900.00m in 2024.
This highlights the market's potential in the country and further emphasizes the growth opportunities in Africa.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$44.13 in 2024.
This metric provides insights into the spending patterns of users in the market and indicates the potential profitability of the industry.
Moreover, the number of users in the Meal Delivery market is expected to reach 157.4m users by 2028.
This growth in user base signifies the increasing adoption of meal delivery services in Africa.
Finally, user penetration in the Meal Delivery market is forecasted to be at 8.2% in 2024.
This metric demonstrates the market's reach and indicates the potential for further expansion and adoption in the region.
In Nigeria, the meal delivery market is experiencing rapid growth, driven by the increasing urbanization and busy lifestyles of its population.

Market

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Region comparison

Currency

Analyst Opinion

Since Pizza Hut launched the first-ever pizza online order back in 1994, online food delivery has become a billion-dollar business. Aggregator platforms like Takeaway.com or Delivery Hero have expanded all over the world through the sale of reliable infrastructure solutions and attractive commission rates for restaurants. Platform-to-Consumer Delivery companies like Deliveroo or Uber Eats operate a more cost intensive business model, but are taking care of the whole delivery logistics. Those companies have also gained track over the last years, especially in densely populated regions. Both models will likely converge with stronger competition between in-house and third-party solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.