Market Insights Digital Online Food Delivery Grocery Delivery

Retail Delivery - Northern Europe

Northern Europe

The Reail Delivery market in Northern Europe is expected to experience significant growth in the coming years.
According to projections, the revenue in this market is set to reach US$6.26bn by 2024.
This indicates a promising future for the industry.
Furthermore, there is an estimated annual growth rate (CAGR 2024-2028) of 10.16%, which is expected to drive the market volume to US$9.22bn by 2028.
In terms of user base, the Reail Delivery market is anticipated to attract a substantial number of users in Northern Europe.
By 2028, the number of users is projected to reach 9.5m users, reflecting the growing demand for retail delivery services in the region.
Additionally, user penetration is expected to increase from 23.0% in 2024 to 28.1% by 2028, indicating a higher adoption rate among the population.
The average revenue per user (ARPU) is estimated to be US$0.81k, highlighting the value that each user brings to the Reail Delivery market in Northern Europe.
When comparing the global market, it is worth noting that in the United States is expected to generate the highest revenue in the Reail Delivery market sector, amounting to US$195,400.00m in 2024.
This demonstrates the immense scale of the Chinese market and its dominance in this industry.
In terms of user penetration, in the United States is projected to have the highest rate with a rate of 30.7%.
This indicates a strong presence of retail delivery services in the US market.
Overall, the Reail Delivery market in Northern Europe is poised for significant growth, with increasing revenue, user base, and user penetration.
This presents ample opportunities for businesses operating in this sector to capitalize on the thriving market.
In Northern Europe, Sweden leads the way in retail delivery with a strong focus on sustainability and efficient last-mile logistics.

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Analyst Opinion

The Retail Delivery market of Online Grocery Delivery dominates the market. Retailers were able to scale their online channels rapidly during the COVID-19 lockdowns to meet the exponential rise in customer demand. Retailers still need to look for ways to attract more customers to keep up with the competition. Walmart for example introduced a service where the delivery driver would deliver groceries to the customer’s fridge.

The growth rates of 2022 will see a slight decline in comparison to 2020 and 2021 due to the uncertainty of macroeconomic factors. Although China has a steady lead over the rest of the regions, the U.S. market shows strong growth signals in our forecast. This is due to the high demand and rapid rise of grocery spending per capita.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.