Online Sports Betting - Asia | Statista Market Forecast

Revenue in the Online Sports Betting market is projected to reach US$7.73bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected market volume of US$9.64bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 37.8m users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$257.20.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Asia has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Asian customers have shown a growing interest in online sports betting due to several factors. Firstly, the convenience of being able to place bets from the comfort of their own homes or on the go through mobile devices has made online sports betting increasingly popular. Additionally, the wide variety of sports and betting options available online caters to the diverse interests of Asian customers. Furthermore, the ability to access real-time updates and live streaming of sporting events enhances the overall betting experience and increases customer engagement.

Trends in the market: One of the key trends in the Asian online sports betting market is the increasing adoption of mobile betting platforms. With the widespread use of smartphones and the availability of mobile apps, customers can now place bets anytime and anywhere. This trend is further fueled by the growing popularity of live betting, where customers can place bets on ongoing matches or events in real-time. The rise of esports has also contributed to the growth of online sports betting in Asia, as customers can now bet on professional gaming tournaments and competitions.

Local special circumstances: Various countries in Asia have their own unique circumstances that have influenced the development of the online sports betting market. For example, in countries where traditional forms of gambling are heavily regulated or prohibited, such as China and South Korea, online sports betting provides an alternative for customers to engage in gambling activities. In countries with a strong sports culture, such as India and Japan, the popularity of online sports betting is driven by the passion for sports and the desire to support their favorite teams or players.

Underlying macroeconomic factors: The growth of the online sports betting market in Asia is also influenced by underlying macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the region have expanded the potential customer base for online sports betting platforms. Additionally, the rising disposable incomes and middle-class population in many Asian countries have led to an increase in leisure spending, including online gambling. Furthermore, the relaxation of gambling regulations in certain countries, such as the Philippines and Cambodia, has created a more favorable environment for the online sports betting industry to thrive. In conclusion, the Online Sports Betting market in Asia has seen significant growth due to customer preferences for convenience and variety, market trends such as mobile betting and live betting, local special circumstances in different countries, and underlying macroeconomic factors such as internet penetration and disposable incomes. As these factors continue to evolve, the online sports betting market in Asia is expected to further expand and innovate to meet the demands of customers in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.