Online Lottery - Greece

Greece

Highlights

Revenue in the Online Lottery market is projected to reach US$39.11m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.50%, resulting in a projected market volume of US$48.44m by 2028.
In the Online Lottery market, the number of users is expected to amount to 134.9k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$363.60.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Greece has been experiencing significant growth in recent years.

Customer preferences: Customers in Greece have shown a strong preference for online lottery platforms due to their convenience and accessibility. The ability to purchase lottery tickets from the comfort of their own homes, without the need to visit a physical store, has been a key driver of the market's growth. Additionally, the online platforms often offer a wider variety of lottery games and promotions, which appeals to customers looking for more options and excitement.

Trends in the market: One of the major trends in the Greek online lottery market is the increasing popularity of mobile lottery apps. With the widespread use of smartphones, customers are now able to access lottery games anytime and anywhere. This has led to a surge in mobile app downloads and usage, as customers appreciate the convenience and flexibility that mobile platforms offer. Another trend in the market is the introduction of innovative lottery games and features. Online lottery operators in Greece are constantly looking for ways to differentiate themselves and attract new customers. This has resulted in the development of unique game formats, such as instant win games and scratch cards, which provide a more interactive and entertaining experience for players.

Local special circumstances: Greece has a long history of lottery games, with a strong cultural tradition of participating in such activities. This cultural factor has contributed to the popularity of online lottery platforms in the country. Additionally, the economic crisis that Greece experienced in recent years has also played a role in the growth of the online lottery market. With limited disposable income, many Greeks have turned to online lottery games as a form of entertainment and a chance to win some extra money.

Underlying macroeconomic factors: The improving economic conditions in Greece have also had a positive impact on the online lottery market. As the country's economy continues to recover, consumers have more disposable income to spend on leisure activities, including online lottery games. This has led to an increase in the number of players and overall spending in the market. In conclusion, the Online Lottery market in Greece is witnessing strong growth due to customer preferences for convenience and accessibility, as well as the introduction of innovative games and features. The cultural tradition of participating in lottery games and the economic recovery of the country have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.