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Online Lottery - Benelux

Benelux
  • Revenue in the Online Lottery market is projected to reach US$303.30m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.38%, resulting in a projected market volume of US$374.00m by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 615.8k users by 2028.
  • User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$615.20.
  • In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
  • With a projected rate of 0.0, the user penetration in the Online Lottery market is highest 0.0.

Definition:

The online lottery market refers to the segment of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
  • Instant win games or scratch cards that can be played online
  • Online keno games, which are similar to lottery games.

Out-Of-Scope

  • Offline lottery ticket sales, such as those sold at physical stores or kiosks
  • Private or unlicensed lottery games
  • Betting on lottery outcomes rather than purchasing actual tickets
Online Gambling: market data & analysis - Cover

Market Insights report

Online Gambling: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Lottery market in Benelux has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms due to the convenience and accessibility they offer. Additionally, the market has benefited from several trends, such as the increasing popularity of mobile gaming and the rise of e-commerce. Local special circumstances, such as government regulations and the presence of established lottery operators, have also played a role in shaping the market. Furthermore, underlying macroeconomic factors, such as the overall economic growth and disposable income levels in the region, have contributed to the development of the Online Lottery market in Benelux. Customer preferences in the Online Lottery market in Benelux have shifted towards online platforms. This is primarily due to the convenience and accessibility they offer. Online lottery platforms allow customers to participate in various lottery games from the comfort of their own homes, eliminating the need to visit physical retail locations. Furthermore, online platforms provide a wide range of lottery games and attractive promotions, which appeal to customers looking for variety and value for money. Several trends have contributed to the growth of the Online Lottery market in Benelux. The increasing popularity of mobile gaming has played a significant role. With the widespread availability of smartphones and high-speed internet connections, more people are using their mobile devices to access online lottery platforms. This trend has opened up new opportunities for lottery operators to reach a larger customer base and increase their revenues. Another trend that has influenced the Online Lottery market in Benelux is the rise of e-commerce. As more people are comfortable making online purchases, they are also more willing to participate in online lottery games. E-commerce platforms have made it easier for customers to buy lottery tickets and claim their winnings, further driving the growth of the market. Local special circumstances have also shaped the Online Lottery market in Benelux. Government regulations play a crucial role in determining the legality and operation of online lottery platforms. In some countries within the Benelux region, online lottery operations are tightly regulated and licensed by the government. This ensures that customers are protected from fraudulent activities and that the market operates in a fair and transparent manner. The presence of established lottery operators in the region has also influenced the development of the Online Lottery market in Benelux. These operators have leveraged their brand reputation and customer base to expand into the online space. Their experience and resources have allowed them to develop robust online platforms and offer a wide range of lottery games, attracting customers who are familiar with their brand. Underlying macroeconomic factors have played a role in the growth of the Online Lottery market in Benelux. The region has experienced overall economic growth, which has led to an increase in disposable income levels. As people have more disposable income, they are more likely to participate in online lottery games as a form of entertainment and potential winnings. In conclusion, the Online Lottery market in Benelux has experienced significant growth due to customer preferences shifting towards online platforms, several trends such as the popularity of mobile gaming and e-commerce, local special circumstances including government regulations and the presence of established operators, and underlying macroeconomic factors such as economic growth and disposable income levels. These factors have collectively contributed to the development and expansion of the Online Lottery market in Benelux.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Online Gambling: market data & analysis - BackgroundOnline Gambling: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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