Market Insights Digital eServices Online Education

Online Learning Platforms - Europe

Europe

Revenue in the Online Learning Platforms market is projected to reach US$3.72bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.57%, resulting in a projected market volume of US$4.62bn by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 108.1m users by 2028.
User penetration will be 10.1% in 2024 and is expected to hit 12.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$43.40.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The Online Learning Platforms market in Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing demand for flexible and accessible education options. Online learning platforms offer individuals the opportunity to learn at their own pace and from anywhere in the world. This flexibility is particularly appealing to working professionals and individuals with busy schedules who are looking to acquire new skills or further their education. Additionally, the wide range of course offerings available on these platforms allows individuals to choose subjects that are relevant to their personal and professional interests.

Trends in the market: One major trend in the Online Learning Platforms market in Europe is the increasing use of mobile devices for learning. With the widespread availability of smartphones and tablets, more and more people are accessing online courses and educational materials on their mobile devices. This trend has led to the development of mobile-friendly learning platforms and the creation of learning apps that provide a seamless learning experience on the go. Another trend in the market is the rise of gamification in online learning. Many platforms are incorporating game-like elements into their courses to make the learning process more engaging and interactive. This includes features such as badges, leaderboards, and rewards, which help to motivate learners and enhance their overall learning experience.

Local special circumstances: One of the unique aspects of the Online Learning Platforms market in Europe is the diversity of languages and cultures across the region. This presents both challenges and opportunities for platform providers. On one hand, it requires platforms to offer courses in multiple languages to cater to the needs of learners from different countries. On the other hand, it allows for the creation of specialized courses that focus on specific cultural or regional topics, which can attract a niche audience.

Underlying macroeconomic factors: The Online Learning Platforms market in Europe is also influenced by macroeconomic factors such as the increasing importance of digital skills in the job market. As technology continues to advance, there is a growing demand for individuals with digital literacy and technical skills. Online learning platforms provide a convenient and cost-effective way for individuals to acquire these skills and improve their employability. Furthermore, the ongoing COVID-19 pandemic has accelerated the adoption of online learning platforms in Europe. With schools and universities closed or operating under restrictions, many students have turned to online platforms to continue their education remotely. This has led to a surge in demand for online courses and has prompted educational institutions to invest in online learning infrastructure. In conclusion, the Online Learning Platforms market in Europe is experiencing growth due to customer preferences for flexible and accessible education options. The market is characterized by the increasing use of mobile devices for learning and the incorporation of gamification in online courses. The diversity of languages and cultures in Europe presents both challenges and opportunities for platform providers. Additionally, macroeconomic factors such as the increasing importance of digital skills and the impact of the COVID-19 pandemic have contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.