Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in North Macedonia has been experiencing significant growth in recent years, driven by changing customer preferences and the country's efforts to promote sports tourism. Customer preferences in North Macedonia have shifted towards more active and experiential forms of entertainment, leading to an increased demand for sport events. People are increasingly looking for opportunities to participate in or spectate sports events, as they provide a sense of excitement, community engagement, and physical activity. This trend is not unique to North Macedonia, as it is seen in many countries worldwide. In addition to changing customer preferences, the North Macedonian government has been actively promoting sports tourism as a means to boost the country's economy. The hosting of international sporting events, such as the European Handball Championship and the Skopje Marathon, has attracted both domestic and international tourists to North Macedonia. These events not only generate revenue from ticket sales but also contribute to the growth of the hospitality, transportation, and retail sectors. The Sport Events market in North Macedonia is also benefiting from local special circumstances. The country has a rich sporting heritage and has produced successful athletes in various sports disciplines. This has created a strong sense of national pride and a supportive sports culture, which further fuels the demand for sport events. Additionally, North Macedonia's geographical location and natural landscapes provide a unique backdrop for outdoor sporting events, attracting adventure and nature enthusiasts. Underlying macroeconomic factors also contribute to the development of the Sport Events market in North Macedonia. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As people have more money to spend on leisure activities, they are more likely to attend sport events and engage in sports-related activities. Furthermore, the government's investments in sports infrastructure, such as stadiums and sports complexes, have improved the quality and accessibility of sporting events in the country. In conclusion, the Sport Events market in North Macedonia is experiencing growth due to changing customer preferences, government efforts to promote sports tourism, local special circumstances, and underlying macroeconomic factors. The demand for sport events is driven by people's desire for active and experiential entertainment, as well as the country's rich sporting heritage and supportive sports culture. The government's investments in sports infrastructure and the hosting of international sporting events further contribute to the growth of the market. As North Macedonia continues to develop and promote its sports tourism industry, the Sport Events market is expected to thrive in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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