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Sport Events - Benin

Benin

Revenue in the Sport Events market is projected to reach US$1.37m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2028) of 7.04%, resulting in a projected market volume of US$1.68m by 2028.
In the Sport Events market, the number of users is expected to amount to 131.8k users by 2028.
User penetration will be 0.9% in 2025 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$11.57.
In global comparison, most revenue will be generated in the United States (US$17,250.00m in 2025).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Benin has been experiencing significant growth in recent years. This can be attributed to a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Benin have shifted towards a more active and health-conscious lifestyle. As a result, there has been an increased demand for sport events and activities. People are looking for opportunities to participate in sports and engage in physical fitness. This has led to a surge in the number of sport events being organized in the country. Trends in the market have also played a role in the development of the Sport Events market in Benin. The rise of social media and digital platforms has made it easier for event organizers to promote and market their events. This has increased the visibility and awareness of sport events, attracting more participants and spectators. Additionally, the growing popularity of sports such as football, basketball, and athletics has contributed to the growth of the market. Local special circumstances in Benin have further fueled the development of the Sport Events market. The country has a rich sporting culture and a strong tradition of community participation in sports. This has created a supportive environment for the organization of sport events. Furthermore, the government has been actively promoting sports and investing in sports infrastructure, which has facilitated the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Sport Events market in Benin. The country has experienced stable economic growth in recent years, which has increased disposable income and consumer spending. This has allowed people to allocate more funds towards participating in sport events and attending matches. Additionally, the tourism industry in Benin has been growing, attracting both domestic and international visitors who are interested in sports and sport events. Overall, the Sport Events market in Benin is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for sport events is driven by a shift towards a more active lifestyle, increased visibility through digital platforms, a strong sporting culture, government support, and economic growth. As the market continues to grow, it is likely to attract more participants and spectators, contributing to the overall development of the sports industry in Benin.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.