Sport Events - Benelux | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$430.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.16%, resulting in a projected market volume of US$469.30m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.6m users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to US$169.60.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 0.0, the user penetration in the Sport Events market is highest 0.0.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Benelux is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in driving the growth of the Sport Events market in Benelux. There is a strong demand for live sporting events, with fans eager to witness their favorite teams and athletes in action. The convenience of online ticketing platforms has made it easier for customers to purchase tickets and attend these events. Additionally, there is a growing interest in unique and immersive experiences, such as VIP packages and hospitality services, which enhance the overall event experience. Trends in the market also contribute to the development of the Sport Events market in Benelux. One notable trend is the increasing popularity of international sporting events. Benelux countries have been successful in attracting major sporting events, such as international football tournaments and cycling races. These events not only attract local fans but also draw in tourists from around the world, boosting the local economy and creating a vibrant atmosphere. Another trend is the integration of technology in sport events. Digital platforms and social media have become essential tools for promoting and engaging with fans. Event organizers are leveraging these platforms to provide real-time updates, live streaming, and interactive experiences for fans who are unable to attend the events physically. This trend has not only expanded the reach of sport events but has also created new revenue streams through sponsorship and advertising opportunities. Local special circumstances also contribute to the development of the Sport Events market in Benelux. The region has a rich sporting culture, with a strong tradition in sports such as football, cycling, and tennis. This passion for sports drives the demand for sport events and creates a supportive environment for athletes and teams. Furthermore, the compact size of the Benelux countries allows for easy travel between cities, making it convenient for fans to attend multiple events within a short period. Underlying macroeconomic factors also play a role in the growth of the Sport Events market in Benelux. The region has a stable economy and a high standard of living, which enables fans to afford tickets and related expenses. Additionally, government support and investment in sports infrastructure contribute to the success of sport events. The availability of modern stadiums, arenas, and training facilities attracts both domestic and international events, further fueling the growth of the market. In conclusion, the Sport Events market in Benelux is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The strong demand for live sporting events, the integration of technology, the region's sporting culture, and government support all contribute to the positive trajectory of the market. With these factors in play, the future of the Sport Events market in Benelux looks promising.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.