The Event Tickets market in South Africa has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In South Africa, there has been a growing demand for live events and experiences, leading to an increase in the demand for event tickets. Customers are increasingly seeking opportunities to attend concerts, sports matches, festivals, and other live events. This trend can be attributed to a desire for unique experiences and the growing influence of social media, where individuals share their experiences and create a sense of FOMO (fear of missing out) among others. Additionally, the rise of online ticketing platforms has made it easier for customers to access and purchase event tickets, further fueling the demand.
Trends in the market: One of the key trends in the Event Tickets market in South Africa is the increasing popularity of music festivals. Music festivals such as the Cape Town International Jazz Festival and the Oppikoppi Festival have gained significant traction in recent years, attracting both local and international artists. This trend is driven by the desire for immersive and multi-day experiences, where attendees can enjoy a variety of performances and activities. The growth of music festivals has also contributed to the rise of niche events catering to specific genres or subcultures. Another trend in the market is the growing importance of technology in the ticketing process. Mobile ticketing, for example, has become increasingly popular, allowing customers to purchase and store tickets on their smartphones. This not only provides convenience for customers but also helps event organizers streamline the ticketing process and reduce costs. Additionally, the use of data analytics and customer insights has become crucial in understanding customer preferences and tailoring marketing strategies to target specific segments.
Local special circumstances: South Africa has a vibrant and diverse cultural scene, with a rich history of music, sports, and arts. This cultural diversity contributes to the wide range of events and performances available to customers, further driving the demand for event tickets. Additionally, the country has a strong sports culture, with rugby, cricket, and soccer being particularly popular. Major sporting events such as the Rugby World Cup and the ICC Cricket World Cup attract large crowds and generate significant ticket sales.
Underlying macroeconomic factors: The growth of the Event Tickets market in South Africa is also influenced by underlying macroeconomic factors. The country's improving economy and rising disposable incomes have contributed to increased consumer spending on entertainment and leisure activities. As the middle class expands, more individuals have the financial means to attend events and purchase event tickets. Furthermore, the growth of the tourism industry in South Africa has also contributed to the demand for event tickets, as international tourists seek to experience the country's vibrant cultural scene. In conclusion, the Event Tickets market in South Africa is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for live events and experiences, the popularity of music festivals, the importance of technology in the ticketing process, and the country's vibrant cultural scene all contribute to the market's development. Additionally, the improving economy and rising disposable incomes in South Africa, as well as the growth of the tourism industry, further drive the demand for event tickets.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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