The Event Tickets market in Nordics has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of live events. Customer preferences in the Nordics have shifted towards experiences rather than material possessions, leading to a greater demand for event tickets. People are increasingly valuing unique and memorable experiences, and attending live events provides them with an opportunity to create lasting memories. Additionally, the rise of social media has contributed to the popularity of events, as people want to share their experiences with their friends and followers. One of the key trends in the market is the increasing demand for music festivals. The Nordics are known for their vibrant music scene, and music festivals have become a major attraction for both locals and tourists. These festivals offer a diverse range of music genres and provide an immersive experience with multiple stages, food vendors, and art installations. The popularity of music festivals has led to an increase in the number of events and the demand for tickets. Another trend in the market is the growing interest in sports events. The Nordics have a strong sporting culture, with a passionate fan base for various sports such as football, ice hockey, and skiing. Sports events not only provide entertainment but also foster a sense of community and national pride. The demand for tickets to sports events has been driven by the success of Nordic athletes on the international stage and the desire to support local teams. Local special circumstances in the Nordics also contribute to the development of the Event Tickets market. The region has a high standard of living and disposable income, allowing people to spend more on leisure activities. Furthermore, the Nordic countries have a well-developed infrastructure and transportation network, making it easier for people to travel to different cities and attend events. Underlying macroeconomic factors also play a role in the growth of the Event Tickets market in the Nordics. The region has experienced steady economic growth, which has increased consumer confidence and spending power. Additionally, the tourism industry in the Nordics has been booming, with more international visitors flocking to the region to experience its natural beauty and cultural offerings. This influx of tourists has contributed to the demand for event tickets, as visitors seek to immerse themselves in the local culture and entertainment scene. In conclusion, the Event Tickets market in the Nordics is developing due to changing customer preferences, the popularity of live events, and the region's special circumstances and macroeconomic factors. The demand for event tickets is driven by the desire for unique experiences, the popularity of music festivals, the passion for sports events, and the region's high standard of living. With the continued growth of the economy and the tourism industry, the Event Tickets market in the Nordics is expected to thrive in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
