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Music Events - Philippines

Philippines
  • Revenue in the Music Events market is projected to reach US$83.58m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.93%, resulting in a projected market volume of US$97.53m by 2028.
  • In the Music Events market, the number of users is expected to amount to 2.9m users by 2028.
  • User penetration will be 2.5% in 2024 and is expected to hit 2.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$29.46.
  • In global comparison, most revenue will be generated United States (US$16.98bn in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest Denmark.

Definition:

The Music Events market consists of the sale of online tickets for all music-related events. This includes concerts, festivals, musicals, music shows and operas. The market covers digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point

Out-Of-Scope

  • Offline and telephone bookings / reservations
  • Tickets for non-music related events
  • Event-related services such as catering etc.
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Event Tickets: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Music Events market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences and the local special circumstances of the country.

    Customer preferences:
    Customers in the Philippines have shown a growing interest in attending music events, with a particular focus on international artists and festivals. This can be attributed to the increasing exposure to global music trends through social media and streaming platforms. The younger demographic, in particular, is more inclined to spend on experiences rather than material possessions, leading to a higher demand for music events. Additionally, the popularity of music genres such as K-pop and EDM has contributed to the surge in attendance at concerts and festivals.

    Trends in the market:
    One of the key trends in the Music Events market in Philippines is the rise of music festivals. These multi-day events featuring a diverse lineup of local and international artists have gained immense popularity among music enthusiasts. The success of festivals like Wanderland, Malasimbo, and Paradise IMF showcases the country's appetite for immersive music experiences. Furthermore, the integration of technology in music events has become a significant trend, with live streaming and virtual reality enhancing the overall experience for both attendees and those unable to physically attend.

    Local special circumstances:
    The Philippines is known for its vibrant and diverse music scene, with a rich cultural heritage that includes traditional folk music, pop, rock, and hip-hop. This cultural diversity has created a unique market for music events, where both local and international artists are highly appreciated. Additionally, the country's favorable climate and picturesque landscapes make it an attractive destination for outdoor music events. The support of the local government and tourism industry has also played a crucial role in promoting and organizing music events in the country.

    Underlying macroeconomic factors:
    The steady economic growth of the Philippines has had a positive impact on the Music Events market. As disposable incomes rise, more people have the financial means to attend concerts and festivals. Furthermore, the increasing number of music venues and infrastructure development in the country has made it easier for organizers to host large-scale events. The government's focus on tourism and the promotion of the creative industries has also contributed to the growth of the music events market in the Philippines. In conclusion, the Music Events market in the Philippines is experiencing significant growth due to changing customer preferences, the rise of music festivals, the country's unique cultural scene, and favorable macroeconomic factors. With the continued support of the government and the increasing interest of both local and international artists, the market is expected to continue its upward trajectory in the coming years.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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