Market Insights Digital eServices Event Tickets

Cinema Tickets - Western Africa

Western Africa

Revenue in the Cinema Tickets market is projected to reach US$44.77m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.15%, resulting in a projected market volume of US$56.84m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 5.2m users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$9.96.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Market

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Region comparison

Currency

Analyst Opinion

The Cinema Tickets market in Western Africa is experiencing significant growth and development.

Customer preferences: Customers in Western Africa are increasingly interested in experiencing the entertainment and cultural value that cinemas offer. The popularity of cinema tickets has grown as people seek out new and exciting forms of leisure activities. Cinemas provide a unique and immersive experience that cannot be replicated at home, with large screens, high-quality sound systems, and comfortable seating. Additionally, the availability of a wide range of movie genres and the opportunity to enjoy the latest blockbusters contribute to the growing demand for cinema tickets in the region.

Trends in the market: One of the key trends in the Cinema Tickets market in Western Africa is the emergence of multiplex cinemas. These multiplexes offer multiple screens and show a variety of movies simultaneously, allowing customers to choose from a diverse range of options. This trend has been driven by the increasing demand for a greater selection of movies and the desire for a more convenient and enjoyable cinema experience. Multiplexes also attract customers with their modern facilities, such as comfortable seating, advanced audiovisual technology, and a wide range of food and beverage options. Another trend in the market is the growing popularity of local and regional films. Western Africa has a rich and vibrant film industry, producing movies that resonate with the local culture and address social issues relevant to the region. As a result, there is a growing demand for cinema tickets to watch these locally-produced films. This trend is fueled by the increasing recognition and appreciation of African cinema both within the region and internationally.

Local special circumstances: The Cinema Tickets market in Western Africa is also influenced by local special circumstances. One such circumstance is the cultural significance of cinema in the region. Going to the cinema is not only a form of entertainment but also a social activity that allows people to connect with friends and family. Cinemas often serve as gathering places where people can come together to enjoy a shared experience. This cultural aspect contributes to the strong demand for cinema tickets in Western Africa.

Underlying macroeconomic factors: The development of the Cinema Tickets market in Western Africa is also influenced by underlying macroeconomic factors. The region has been experiencing economic growth, leading to an increase in disposable income and consumer spending. As a result, more people are able to afford cinema tickets and are willing to allocate a portion of their income to entertainment activities. Additionally, the growing urbanization in Western Africa has led to an increase in the number of cinemas being built, making cinema tickets more accessible to a larger population. In conclusion, the Cinema Tickets market in Western Africa is developing due to customer preferences for immersive entertainment experiences, the emergence of multiplex cinemas, the popularity of local and regional films, cultural significance of cinema, and underlying macroeconomic factors such as economic growth and urbanization. This growth and development present opportunities for both local and international players in the cinema industry to expand their presence in the region and cater to the increasing demand for cinema tickets.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.