Market Insights Digital eServices Event Tickets

Cinema Tickets - Kenya

Kenya

Revenue in the Cinema Tickets market is projected to reach US$7.72m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.40%, resulting in a projected market volume of US$9.17m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 528.3k users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$16.08.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Kenya has been experiencing significant growth in recent years.

Customer preferences: Kenyan consumers have shown a growing interest in cinema entertainment, with an increasing number of people opting to watch movies in theaters rather than at home. This shift in consumer behavior can be attributed to several factors. Firstly, going to the cinema provides a unique and immersive experience that cannot be replicated at home. The large screens, high-quality sound systems, and comfortable seating in theaters create a more enjoyable movie-watching experience. Additionally, the availability of a wide range of movies, including both local and international films, has also contributed to the growing popularity of cinema tickets in Kenya.

Trends in the market: One of the key trends in the cinema tickets market in Kenya is the rise of multiplex theaters. Multiplexes, which house multiple screens under one roof, have become increasingly popular in urban areas. This trend has been driven by the growing demand for a variety of movie options and the convenience of having multiple films playing at the same location. Multiplex theaters also offer a range of amenities, such as food and beverage options, which further enhance the overall cinema experience. Another trend in the market is the increasing use of online ticketing platforms. Kenyan consumers are increasingly turning to online platforms to book their cinema tickets. This trend can be attributed to the convenience and ease of use offered by online ticketing platforms. With just a few clicks, consumers can browse movie listings, select their preferred showtimes, and purchase their tickets online. This shift towards online ticketing has also been driven by the widespread availability of internet access and the growing adoption of smartphones in Kenya.

Local special circumstances: Kenya has a vibrant film industry, commonly referred to as "Riverwood. " This local film industry has been gaining recognition both domestically and internationally, with Kenyan films being showcased at various film festivals around the world. The success and popularity of local films have contributed to the growth of the cinema tickets market in Kenya. Kenyan consumers are increasingly interested in watching locally produced movies, which has led to an increase in the number of screenings and showtimes for these films in theaters across the country.

Underlying macroeconomic factors: Kenya has experienced steady economic growth in recent years, which has had a positive impact on the cinema tickets market. As disposable incomes have increased, more Kenyans have the financial means to spend on leisure activities such as going to the cinema. Additionally, the growth of the middle class in Kenya has also contributed to the expansion of the cinema tickets market. The middle class has more disposable income and is more likely to spend on entertainment experiences like watching movies in theaters. In conclusion, the Cinema Tickets market in Kenya is experiencing significant growth due to changing customer preferences, such as a preference for the immersive cinema experience and the availability of a wide range of movies. The rise of multiplex theaters and the increasing use of online ticketing platforms are also contributing to the growth of the market. Additionally, the success of the local film industry and the country's economic growth are further driving the demand for cinema tickets in Kenya.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.