Market Insights Digital eServices Event Tickets

Cinema Tickets - Australia

Australia

Revenue in the Cinema Tickets market is projected to reach US$300.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.21%, resulting in a projected market volume of US$315.40m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 3.8m users by 2028.
User penetration will be 14.0% in 2024 and is expected to hit 13.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$80.61.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Australia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Australia have shown a growing preference for immersive cinema experiences, such as 3D and IMAX screenings. This trend can be attributed to the desire for a more engaging and visually stimulating movie-watching experience. Additionally, there has been an increasing demand for premium cinema offerings, such as luxury seating, gourmet food and beverage options, and VIP services. These preferences reflect the growing consumer desire for a high-quality and personalized cinema experience.

Trends in the market: One of the key trends in the Australian Cinema Tickets market is the rise of online ticketing platforms. Customers now have the convenience of booking their movie tickets online, allowing them to choose their preferred seats and avoid long queues at the cinema. This trend has been further accelerated by the COVID-19 pandemic, as online ticketing provides a contactless and socially distanced option for moviegoers. Additionally, there has been a rise in the popularity of subscription-based movie ticket services, where customers can pay a monthly fee for unlimited access to movies in participating cinemas. This trend has been driven by the desire for affordability and flexibility in movie ticket purchases.

Local special circumstances: Australia has a vibrant film industry and a strong culture of cinema-going. The country has produced internationally acclaimed films and has a number of prestigious film festivals. This local special circumstance has contributed to a high level of interest and demand for cinema tickets among Australian audiences. Furthermore, Australia's large and diverse population, as well as its multicultural society, has led to a wide variety of movie genres and languages being screened in cinemas across the country. This diversity of film offerings caters to the different tastes and preferences of Australian moviegoers, further driving the demand for cinema tickets.

Underlying macroeconomic factors: The Australian economy has been relatively stable in recent years, with a growing middle class and increasing disposable incomes. This has resulted in a higher propensity for leisure and entertainment spending, including cinema tickets. Additionally, Australia has a high urbanization rate, with a significant proportion of the population living in major cities. This concentration of population in urban areas has led to the development of multiplex cinemas and entertainment complexes, providing customers with a wide range of movie options and enhancing the overall cinema experience. The growth of the tourism industry in Australia has also contributed to the demand for cinema tickets, as international visitors seek to explore the local culture and entertainment offerings. In conclusion, the Cinema Tickets market in Australia is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for immersive cinema experiences, online ticketing platforms, and premium cinema offerings has driven the growth of the market. Australia's vibrant film industry, diverse population, and stable macroeconomic conditions have further contributed to the strong demand for cinema tickets in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.