Event Tickets - Benelux

Benelux

Highlights

Revenue in the Event Tickets market is projected to reach US$1.56bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.05%, resulting in a projected market volume of US$1.70bn by 2028.
The Music Events market has a projected market volume of US$935.80m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$226.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 7.1m users by 2028.
User penetration in the Event Tickets market will be at 0.00 in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Benelux has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region have played a significant role in shaping the development of the Event Tickets market. There is a strong demand for live entertainment experiences, including concerts, sporting events, and theatrical performances. Customers in Benelux value the opportunity to engage with their favorite artists, teams, and shows in person, creating a sense of connection and excitement. This preference for live experiences has fueled the growth of the Event Tickets market, as customers seek out opportunities to attend these events. Trends in the market have also contributed to the growth of the Event Tickets market in Benelux. One notable trend is the increasing popularity of online ticket sales. Customers are increasingly turning to online platforms to purchase their event tickets, as it offers convenience, a wide selection of events, and the ability to compare prices. This shift towards online ticket sales has opened up new opportunities for ticketing platforms and has facilitated the growth of the market. Additionally, the rise of social media and digital marketing has had a significant impact on the Event Tickets market in Benelux. Artists, promoters, and event organizers are leveraging social media platforms to promote their events, engage with fans, and drive ticket sales. This digital marketing approach has allowed for more targeted and personalized marketing campaigns, resulting in increased ticket sales and a broader reach for events. Local special circumstances in the Benelux region have also influenced the development of the Event Tickets market. The region is known for its vibrant cultural scene, with a wide range of events and performances taking place throughout the year. This cultural richness has created a strong demand for event tickets, as customers in Benelux actively seek out opportunities to engage with the arts, music, and sports. The presence of world-class venues and facilities in cities like Amsterdam, Brussels, and Luxembourg City has further contributed to the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Benelux. The region has experienced steady economic growth in recent years, resulting in increased disposable income and consumer spending. As a result, customers in Benelux have more financial resources to allocate towards leisure activities, including attending live events. This favorable economic environment has provided a conducive backdrop for the growth of the Event Tickets market. In conclusion, the Event Tickets market in Benelux has experienced steady growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The strong demand for live entertainment experiences, the increasing popularity of online ticket sales, the influence of social media and digital marketing, the vibrant cultural scene, and the favorable economic environment have all contributed to the development of the market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.