The Event Tickets market in Armenia has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: In Armenia, there has been a shift in customer preferences towards attending live events and experiences. People are increasingly seeking out opportunities to engage with their favorite artists, sports teams, and cultural events. This desire for unique experiences has fueled the demand for event tickets in the country. Additionally, there is a growing trend among consumers to purchase tickets online, as it offers convenience and a wider range of options.
Trends in the market: One of the key trends in the Event Tickets market in Armenia is the rise of digital platforms for ticket sales. Online ticketing platforms have gained popularity among consumers due to their ease of use and the ability to compare prices and seating options. This trend has not only made it easier for customers to purchase tickets but has also opened up new distribution channels for event organizers. Another trend in the market is the increasing popularity of international events in Armenia. The country has been attracting a growing number of international artists, sports teams, and cultural events. This has not only expanded the range of options for consumers but has also contributed to the overall growth of the Event Tickets market in Armenia.
Local special circumstances: Armenia's rich cultural heritage and vibrant arts scene have played a significant role in the development of the Event Tickets market. The country has a strong tradition of music, dance, and theater, which has created a strong demand for live performances. Additionally, Armenia's strategic location between Europe and Asia has made it an attractive destination for international events, further boosting the local market.
Underlying macroeconomic factors: The overall growth of the Event Tickets market in Armenia can also be attributed to underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has increased disposable income levels and consumer spending. As a result, people have more financial resources to spend on entertainment and leisure activities, including attending live events. Furthermore, the government's efforts to promote tourism and attract foreign investment have also contributed to the growth of the Event Tickets market. Increased tourism has not only brought more visitors to Armenia but has also created opportunities for event organizers to cater to a diverse audience. In conclusion, the Event Tickets market in Armenia is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards attending live events, the rise of online ticketing platforms, the popularity of international events, Armenia's rich cultural heritage, and stable economic growth are all contributing to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
