Dating Services - Zimbabwe | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$52.01k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 153.00%, resulting in a projected market volume of US$2.13m by 2028.
The Online Dating market has a projected market volume of US$33.22k in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$0.09 in 2024.
In the Dating Services market, the number of users is expected to amount to 732.3k users by 2028.
User penetration in the Dating Services market will be at 3.8% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Zimbabwe has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Dating Services market in Zimbabwe have shifted towards online platforms, as more individuals are seeking convenient and efficient ways to meet potential partners. The rise of smartphones and internet penetration has made it easier for people to access dating apps and websites, leading to a surge in online dating activity. Additionally, the younger generation in Zimbabwe is more open to the idea of online dating, as they are more tech-savvy and comfortable with using digital platforms for various purposes. Trends in the Dating Services market in Zimbabwe reflect the global trend of niche dating platforms catering to specific interests and demographics. This allows individuals to find partners who share similar passions, hobbies, or cultural backgrounds. Niche dating apps and websites have gained popularity in Zimbabwe, providing a platform for people with specific preferences to connect and form meaningful relationships. This trend is driven by the desire for more personalized and tailored dating experiences. Local special circumstances in Zimbabwe also contribute to the development of the Dating Services market. Traditional dating norms and practices, such as arranged marriages, are gradually being replaced by more modern approaches, including online dating. This shift is influenced by changing social dynamics, urbanization, and exposure to Western cultures. As Zimbabwe becomes more cosmopolitan, the dating landscape is evolving to accommodate the preferences and needs of its diverse population. Underlying macroeconomic factors play a role in shaping the Dating Services market in Zimbabwe. Economic growth and increasing disposable incomes have allowed more individuals to participate in the dating market. As people have more financial resources, they are more willing to invest in dating services and platforms. Additionally, the high unemployment rate in Zimbabwe has led to an increase in the number of individuals seeking alternative ways to meet potential partners, further driving the growth of the Dating Services market. In conclusion, the Dating Services market in Zimbabwe is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the influence of global trends. Niche dating platforms, the shift from traditional dating practices, and underlying macroeconomic factors all contribute to the development of the market. As technology continues to advance and societal norms evolve, the Dating Services market in Zimbabwe is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.