Online Dating - Sudan

Sudan

Highlights

Revenue in the Online Dating market is projected to reach US$152.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -5.00%, resulting in a projected market volume of US$124.30k by 2028.
In the Online Dating market, the number of users is expected to amount to 2.0m users by 2028.
User penetration will be 3.1% in 2024 and is expected to hit 3.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$0.10.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Sudan has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in Sudan have shifted towards online dating platforms due to their convenience and accessibility. With the advent of smartphones and improved internet connectivity, more Sudanese individuals are turning to online dating to meet potential partners. This trend is in line with the global market, where online dating has become increasingly popular in recent years. One of the key trends in the Sudanese online dating market is the rise of niche dating platforms. These platforms cater to specific interests or communities, allowing individuals to find like-minded partners. This trend reflects the growing demand for personalized and specialized online dating experiences, as users seek to connect with others who share their values and interests. Another trend in the market is the increased use of mobile dating apps. Mobile apps offer a more convenient and user-friendly experience, allowing individuals to connect with potential partners on-the-go. This trend is driven by the widespread use of smartphones in Sudan, as well as the younger population's preference for mobile apps over traditional online dating websites. In addition to these customer preferences, there are also local special circumstances that contribute to the development of the online dating market in Sudan. The country's conservative social norms and limited opportunities for socializing in traditional settings have led individuals to seek alternative ways to meet potential partners. Online dating platforms provide a safe and discreet environment for individuals to connect with others, making them an appealing option for Sudanese individuals. Underlying macroeconomic factors also play a role in the growth of the online dating market in Sudan. The country's young and growing population, coupled with increasing internet penetration rates, creates a favorable environment for the development of online dating platforms. Additionally, the rising urbanization and changing lifestyles in Sudan have contributed to the increasing acceptance of online dating as a viable way to meet potential partners. In conclusion, the Online Dating market in Sudan is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the increased use of mobile dating apps, local special circumstances, and underlying macroeconomic factors. These factors have collectively contributed to the increasing popularity and adoption of online dating platforms in Sudan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.