Online Dating - Romania

Romania

Highlights

Revenue in the Online Dating market is projected to reach US$3.16m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.08%, resulting in a projected market volume of US$3.15m by 2028.
In the Online Dating market, the number of users is expected to amount to 541.5k users by 2028.
User penetration will be 2.8% in 2024 and is expected to hit 2.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$5.91.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Romania has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online platforms for meeting potential partners. Customer preferences in Romania have shifted towards online dating as a convenient and efficient way to meet new people. With busy work schedules and limited social opportunities, many individuals are turning to online platforms to expand their social circles and find romantic partners. The anonymity and ease of online dating appeals to a wide range of people, from young professionals to older adults, who are looking for meaningful connections. One of the key trends in the Romanian online dating market is the rise of niche dating platforms catering to specific interests and demographics. These platforms offer a targeted approach to finding a partner, allowing users to connect with like-minded individuals who share their hobbies, values, or cultural background. This trend reflects a growing demand for more personalized and specialized dating experiences, as users seek to find compatible partners who share their interests and values. Another trend in the market is the increasing adoption of mobile dating apps. With the widespread use of smartphones and the convenience they offer, mobile dating apps have become a popular choice for Romanian users. These apps provide a seamless and user-friendly interface for browsing profiles, messaging potential matches, and arranging dates. The accessibility and convenience of mobile dating apps have contributed to the growth of the online dating market in Romania. Local special circumstances in Romania also play a role in the development of the online dating market. Romania has a relatively young population, with a high proportion of millennials who are tech-savvy and open to trying new ways of meeting people. This demographic factor has contributed to the rapid adoption of online dating platforms in the country. Additionally, Romania has a strong culture of socializing and building relationships, which further drives the demand for online dating services. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, have also contributed to the growth of the online dating market in Romania. As more people gain access to the internet and have the financial means to spend on dating services, the market is expected to continue to expand. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating, as people seek alternative ways to meet potential partners while adhering to social distancing measures. In conclusion, the Online Dating market in Romania is experiencing significant growth due to changing customer preferences, the rise of niche dating platforms, the increasing adoption of mobile dating apps, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, online dating platforms will need to adapt to meet the diverse needs and preferences of Romanian users.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.