Online Dating - Puerto Rico

Puerto Rico

Highlights

Revenue in the Online Dating market is projected to reach US$2.65m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.18%, resulting in a projected market volume of US$2.89m by 2028.
In the Online Dating market, the number of users is expected to amount to 258.0k users by 2028.
User penetration will be 8.0% in 2024 and is expected to hit 8.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$11.55.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Puerto Rico has been steadily growing in recent years, driven by changing customer preferences and the increasing acceptance of online dating as a way to meet potential partners. Customer preferences in Puerto Rico have shifted towards online dating platforms due to the convenience and efficiency they offer. With busy lifestyles and limited time for socializing, many people are turning to online dating as a way to expand their social circle and find compatible partners. The ability to browse through profiles and connect with potential matches from the comfort of their own homes has made online dating an attractive option for many Puerto Ricans. One trend that has emerged in the market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, allowing users to find like-minded individuals who share their hobbies, values, or cultural background. This trend reflects a growing desire for more personalized and targeted dating experiences, as people look for connections that go beyond superficial characteristics. Another trend in the Puerto Rican online dating market is the rise of mobile dating apps. With the widespread use of smartphones, mobile apps have become the preferred method of accessing online dating platforms. These apps offer a seamless and user-friendly experience, allowing users to swipe through profiles and connect with potential matches on the go. The convenience and accessibility of mobile dating apps have contributed to their popularity among Puerto Rican singles. In addition to changing customer preferences, there are also local special circumstances that have influenced the development of the online dating market in Puerto Rico. One such circumstance is the cultural emphasis on family and relationships. In Puerto Rican society, relationships are highly valued, and finding a partner is often seen as a priority. This cultural mindset has contributed to the popularity of online dating platforms as a way to meet potential partners. Underlying macroeconomic factors have also played a role in the growth of the online dating market in Puerto Rico. The country's economic development and increasing internet penetration have created a favorable environment for online dating platforms to thrive. As more people gain access to the internet and become comfortable with online interactions, the online dating market is expected to continue growing in Puerto Rico. Overall, the Online Dating market in Puerto Rico has experienced steady growth, driven by changing customer preferences, the increasing acceptance of online dating, and the cultural emphasis on relationships. With the rise of niche dating platforms and mobile dating apps, the market is evolving to cater to the specific needs and preferences of Puerto Rican singles. As the country's economy continues to develop and internet penetration increases, the online dating market is expected to expand further in Puerto Rico.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.