Online Dating - Bahrain

  • Bahrain
  • Revenue in the Online Dating market is projected to reach US$2.18m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.98%, resulting in a projected market volume of US$2.75m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 91.7k users by 2028.
  • User penetration will be 4.0% in 2024 and is expected to hit 4.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$29.75.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

 
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Analyst Opinion

The Online Dating market in Bahrain is experiencing significant growth and development in recent years.

Customer preferences:
Bahraini individuals are increasingly turning to online dating platforms to meet potential partners. This can be attributed to several factors, including the convenience and efficiency of online dating compared to traditional methods of meeting people. Online dating allows individuals to connect with a larger pool of potential partners, increasing their chances of finding a compatible match. Additionally, online dating platforms often provide advanced search and matching algorithms, allowing users to filter potential matches based on specific criteria such as age, location, and interests. This personalized approach to dating appeals to many Bahraini individuals who are seeking meaningful connections.

Trends in the market:
One of the key trends in the Bahraini online dating market is the rise of niche dating platforms catering to specific demographics or interests. These platforms target individuals with unique preferences, such as religious or cultural backgrounds, and provide a more tailored dating experience. This trend reflects the growing demand for specialized dating services that cater to the diverse needs of Bahraini individuals. Another trend in the market is the increasing popularity of mobile dating apps. With the widespread use of smartphones in Bahrain, mobile dating apps have become the preferred method of accessing online dating platforms. These apps offer a seamless and convenient user experience, allowing individuals to browse profiles and connect with potential matches on the go. The popularity of mobile dating apps is expected to continue growing, driving further expansion in the online dating market in Bahrain.

Local special circumstances:
Bahrain is a conservative society with strong cultural and religious traditions. However, there is also a growing acceptance of online dating as a legitimate way to meet potential partners. This acceptance is driven by changing attitudes towards relationships and marriage, as well as the influence of Western culture. Online dating provides a discreet and socially acceptable way for Bahraini individuals to explore romantic connections, especially for those who may face social or cultural barriers to traditional dating methods.

Underlying macroeconomic factors:
The economic development and increasing urbanization in Bahrain have contributed to the growth of the online dating market. As more people move to urban areas and lead busy lifestyles, traditional methods of meeting people become less feasible. Online dating offers a convenient solution for individuals who may not have the time or opportunity to meet potential partners through traditional means. Furthermore, the high internet penetration rate in Bahrain has facilitated the growth of the online dating market. With easy access to the internet, individuals can easily connect with others and explore potential relationships online. The availability of affordable smartphones and data plans has also made online dating more accessible to a wider population. In conclusion, the Online Dating market in Bahrain is experiencing significant growth and development due to customer preferences for convenience and efficiency, the rise of niche dating platforms, the popularity of mobile dating apps, the growing acceptance of online dating in a conservative society, and the underlying macroeconomic factors of economic development and high internet penetration.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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