Key regions: India, South Korea, China, Asia, United States
The Matchmaking market in GCC has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for this growth is the changing customer preferences in the region. Traditionally, arranged marriages were the norm in GCC countries, with families playing a major role in the matchmaking process. However, there has been a shift towards more individualistic values and a desire for personal choice in marriage partners. As a result, more people in the GCC are turning to matchmaking services to find compatible partners based on their own preferences and values. This trend is particularly prevalent among the younger generation, who are more open to the idea of using technology to find love.
Trends in the market: The Matchmaking market in GCC is also being driven by the increasing use of technology and the internet. Online matchmaking platforms have become increasingly popular in the region, providing a convenient and efficient way for people to connect with potential partners. These platforms use advanced algorithms and data analysis to match individuals based on their compatibility, interests, and values. This has made the matchmaking process more efficient and effective, leading to a higher success rate in finding compatible partners.
Local special circumstances: The cultural and social norms in the GCC also play a role in the development of the matchmaking market. In many GCC countries, dating and casual relationships are not widely accepted. This makes it challenging for individuals to meet potential partners through traditional means. Matchmaking services provide a solution to this problem by offering a more structured and formalized approach to finding a partner. Additionally, the privacy and confidentiality offered by matchmaking services are highly valued in the region, where discretion is often important.
Underlying macroeconomic factors: The economic development and increasing prosperity in the GCC countries have also contributed to the growth of the matchmaking market. As people become more financially stable, they are more likely to invest in finding a compatible life partner. Additionally, the GCC countries have a large expatriate population, with people from different cultures and backgrounds living and working in the region. This diversity has created a demand for matchmaking services that cater to specific cultural and religious preferences. In conclusion, the Matchmaking market in GCC is experiencing significant growth due to changing customer preferences, the increasing use of technology, cultural and social norms, and underlying macroeconomic factors. As the region continues to develop and evolve, the matchmaking market is expected to further expand and diversify to meet the changing needs of its customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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