Market Insights Digital eServices Dating Services

Matchmaking - Eastern Europe

Eastern Europe

Revenue in the Matchmaking market is projected to reach US$42.01m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.35%, resulting in a projected market volume of US$47.92m by 2028.
In the Matchmaking market, the number of users is expected to amount to 1.5m users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$31.93.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Eastern Europe has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Eastern Europe are increasingly turning to matchmaking services to find their ideal partners. This shift in preference can be attributed to several factors. Firstly, the busy and fast-paced lifestyles of individuals in this region have made it more difficult to meet potential partners through traditional methods. Matchmaking services offer a convenient and efficient way to connect with like-minded individuals. Additionally, the stigma surrounding online dating has decreased, making people more open to trying matchmaking services.

Trends in the market: One of the key trends in the matchmaking market in Eastern Europe is the rise of online platforms. These platforms provide a wide range of features and tools to help individuals find compatible partners. The use of algorithms and advanced matching technology has made it easier for users to find potential matches based on their preferences and compatibility. Furthermore, these platforms often offer additional services such as coaching and advice, further enhancing the user experience. Another trend in the market is the increasing popularity of niche matchmaking services. These services cater to specific demographics or interests, such as religious or cultural preferences. By focusing on specific niches, these services are able to provide more targeted and personalized matchmaking experiences. This trend reflects the diverse needs and preferences of customers in Eastern Europe.

Local special circumstances: Eastern Europe has a unique cultural and social landscape that influences the matchmaking market. The region has a rich history and a strong sense of tradition, which can impact the way individuals approach dating and relationships. Matchmaking services that understand and cater to these cultural nuances are more likely to succeed in the market. Additionally, the economic conditions in Eastern Europe may also play a role in shaping customer preferences. For example, in countries with higher levels of economic development, individuals may have more disposable income to spend on matchmaking services.

Underlying macroeconomic factors: The development of the matchmaking market in Eastern Europe is also influenced by underlying macroeconomic factors. Economic growth and increasing disposable income have made matchmaking services more accessible to a larger segment of the population. Additionally, the region's growing middle class and urbanization have led to changes in lifestyle and social dynamics, contributing to the demand for matchmaking services. Furthermore, the increasing penetration of smartphones and internet connectivity has made it easier for individuals to access and use matchmaking platforms. In conclusion, the matchmaking market in Eastern Europe is experiencing significant growth due to changing customer preferences, the rise of online platforms, and the popularity of niche services. The region's unique cultural and social circumstances, as well as underlying macroeconomic factors, also contribute to the development of the market. As the market continues to evolve, matchmaking services that can effectively cater to the diverse needs and preferences of customers in Eastern Europe are likely to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.