Matchmaking - Colombia

Colombia

Highlights

Revenue in the Matchmaking market is projected to reach US$9.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.56%, resulting in a projected market volume of US$9.81m by 2028.
In the Matchmaking market, the number of users is expected to amount to 333.9k users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$30.37.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Colombia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Colombian consumers are increasingly turning to matchmaking services to find their ideal partners. This shift in preferences can be attributed to several factors. Firstly, the rise of online dating platforms has made it easier for people to connect with potential partners, leading to a greater acceptance of matchmaking services. Additionally, the busy lifestyles of modern Colombians have made it difficult for individuals to find the time to meet new people, making matchmaking services an attractive option.

Trends in the market: One of the key trends in the Colombian matchmaking market is the growing popularity of personalized matchmaking services. Customers are looking for services that go beyond simply matching individuals based on their profiles, but also take into account their personal preferences, values, and goals. This trend is driven by the desire for more meaningful connections and long-term relationships. Matchmaking companies in Colombia are responding to this demand by offering tailored services that cater to the unique needs of their clients. Another trend in the market is the increasing use of technology in matchmaking. Many matchmaking companies in Colombia are leveraging technology to enhance their services. This includes the use of algorithms and artificial intelligence to match individuals based on compatibility factors, as well as the use of mobile apps to make the matchmaking process more convenient and accessible. These technological advancements are enabling matchmaking companies to reach a larger customer base and provide more efficient and effective services.

Local special circumstances: Colombia has a unique cultural and social context that influences the matchmaking market. The country has a strong emphasis on family and relationships, and finding a life partner is considered a priority for many Colombians. This cultural value has created a fertile ground for the growth of the matchmaking industry, as individuals seek professional assistance to find compatible partners. Additionally, Colombia has a relatively high divorce rate, which has also contributed to the growth of the matchmaking market. Many individuals who have been through a divorce or failed relationships are turning to matchmaking services as a way to find a more compatible partner and increase their chances of a successful long-term relationship.

Underlying macroeconomic factors: The Colombian economy has been growing steadily in recent years, leading to an increase in disposable income and consumer spending. This economic growth has created a favorable environment for the matchmaking market, as individuals have more financial resources to invest in finding a compatible partner. Additionally, the growing middle class in Colombia has also contributed to the expansion of the market, as more people are able to afford matchmaking services. In conclusion, the Matchmaking market in Colombia is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for personalized and technology-driven matchmaking services is on the rise, driven by the desire for meaningful connections and the convenience of online platforms. The unique cultural values and high divorce rate in Colombia also contribute to the growth of the market. With the continued economic growth and increasing disposable income, the matchmaking market in Colombia is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.